Position : Performance Marketing Manager or Digital Marketing Manager
Location : 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5
Work Modality : Hybrid : 3 days per week onsite
Employment Type : Permanent, Full-Time
Reports Into : Chief Marketing Officer (CMO)
Website : www.palainteractive.com
THE COMPANY
Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets.
Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
THE POSITION
Overview
Boyd Interactive is looking for a Performance Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.
Responsibilities
- Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
- Managing the team, guide and develop them to become specialists in their areas
- Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
- Manage A / B testing strategies to optimize campaigns and drive ROI
- Conduct thorough market research and competitor analysis to identify opportunities for acquisition
- Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
- Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns
THE CANDIDATE
Essential Qualifications
- University degree
- 5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
- Excellent analytical skills, including experience with Paid Search, A / B testing, and setting up tracking and data-driven decision making
- Already managing a team or ready to make the next step to guide a team
- Is a self-starter with strong project management skills and experience working with cross-functional teams
- Excellent written and verbal communication skills
- Passion for staying current with the latest digital marketing trends and technologies
- Experience or interest in iGaming is a plus and managing monthly search budget over $200K
What we offer
- Competitive salary and benefits package
- A dynamic and fast-paced work environment
- Opportunities for career growth and advancement
- A supportive team culture and opportunities to work on exciting and impactful projects
Job benefits
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- Underground parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!
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