Regional Sales Manager - Western Canada

The Opportunity

The Regional Sales Manager, Western Canada at Canopy Growth will be responsible for the performance of the Canada Adult Use sales team within the given province.

Responsibilities include and are not limited to: Sales performance, tactical planning, internal cross functional collaboration and leadership, external customer relationship building, sales team engagement, training and development.

Responsibilities

• Oversee the creation of a high -performance team via effective recruiting, coaching, resourcing, and performance management.
• Lead the Provincial Sales Teams’ objectives with Canopy’s business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with Canopy Growth’s ambition to be our customers’ first choice.
• Create brand and consumer awareness through community engagement opportunities.
• Build relationships with the key stakeholders to create sales growth, identify trends and provide customer education.
• Oversee business development within the assigned provinces to assess all opportunities and create a strategic sales strategy
• Develop and implement effective sales strategies aligned with the broader integrated business planning proves and execute with excellent.
• Assess sponsorship and event opportunities to help drive brand promotion within the confined regulations.
• Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators.
• Responsible for managing and delegating specific KPIs to the Territory Managers, Canada Adult Use and ensuring they have all the appropriate tools necessary to achieve their KPIs in regard to:Volume and Share targetsDistribution - according to assigned core assortmentsPlacement of product within assigned acceptable positionsPrice accuracy and communication guidelines Ensuring Product quality standards are metBeing compliant to approved outlet route plans and call frequency requirementsEnsuring that Canopy’s brands are represented in line with brand and merchandising guidelines.
• Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend.
• Work in coordination with the Creative and Marketing team and effectively execute marketing programs, strategies and events.
• Create geographical locations for the managers for effective route management.
• Implement a healthy sales culture that reflects Canopy’s ideologies and goals.
• Other duties as assigned.

Experience

• Previous Sales Management experience, with success leading and growing a successful sales team. Including; hiring, training and mentoring.
• Previous success in growing brand awareness within a Province, using outside of the box thinking.
• An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers’ business.
• Entrepreneurial mind-set.
• Strong leadership ability to manage a highly skilled team, and collaborate with a diverse group of cross functional internal and external stakeholders
• Proven track record in team management with the positive results setting and achieving KPIs.
• Clean drivers abstract required
• A technologically savvy individual who is comfortable working in a data driven environment.
• Experience in Beverage Alcohol or relatable industries an asset.
• 5+ years experience in Sales, Team Management, Brand Management and event sponsorship.
• Proven track record of working remotely, and independently.