Marketing Web Developer

ABOUT MAPLE

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I").

With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada's fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people's health and well-being, and to strengthen the healthcare system.

We attribute our success to our team, who has helped us achieve numerous noteworthy awards including : Globe and Mail's #6 Top Growing Companies in Canada in 2021, #2 in Deloitte Canada's Technology Fast 50 2021, LinkedIn's Top 10 Startups in Canada 2020, and Bay Street Bull's The Power 50 : Canada's Most Impactful Companies 2022.

THE POSITION

In support of a high-growth mandate, we're hiring for the position of Web Developer to join our dynamic Marketing team and help us make healthcare more accessible for Canadians.

As a Marketing Web Developer, you will play a key role in fulfilling our purpose by optimizing our website's performance to ensure an exceptional user experience and drive higher conversion rates as the company scales.

In this position, you will be responsible for :

• Overseeing the end-to-end development of Maple's multi-region, multi-language website, including planning, testing, and launching new pages.
• Creating custom elements within WordPress using efficient, reusable, and reliable code.
• Collaborating closely with UX teams, product engineering, and marketing to enhance site functionality, user experience, and conversion rates.
• Engaging with external development teams on both large and small projects, crafting impactful experiences on our marketing website.
• Partnering with the SEO Manager to implement improvements that boost website performance, optimizing speed, usability, and search engine rankings.
• Overseeing event tracking and integrations on the website, including but not limited to GTM, RudderStack, and Salesforce.
• Proactively troubleshooting and resolving issues across our web properties, ensuring seamless user experiences.
• Collaborating with the content team to deliver consistent and engaging content that resonates with our audience.

Critical to success in this role will be your knowledge of UX (User Experience) and Conversion Rate Optimization (CRO), enhancing our website's overall impact and effectiveness.

Your Web Development and SEO proficiency will serve as the foundation for creating and maintaining a high-performing website.

Additionally, your aptitude for analytics and data interpretation will drive informed decision-making while your content strategy expertise bolsters our online presence.

12 - 18 MONTH DELIVERABLES

To realize the company's growth mandate, within the first 90 days you will assess the performance of our marketing website, pinpointing areas for enhancement and executing necessary adjustments.

You will also align with our ongoing CRO experiments, adapting web pages as insights emerge, and collaborating with the SEO Manager to make regular enhancements to improve website performance.

In the next 12 to 18 months, you will work closely with our content team to identify areas for improvement which will involve crafting new and refining existing content hubs on the website, with a focus on enhancing user experience, SEO, and conversion rates.

Additionally, you'll play a key role in building and maintaining documentation and a website workflow practice. This practice will streamline the process of building and updating content across the website, ensuring consistency and accuracy in our online presence.

CANDIDATE PROFILE

• The ideal candidate has at least 2+ years of experience with content management systems and WordPress managing a large property, including managing theme files, implementing plugins and other solutions, and building webpages from scratch as well as through templates.
• The ideal candidate has a strong understanding of standard web development, including the ability to craft clean, reusable code in HTML, CSS and JavaScript for web experiences in a mobile-first environment.
• The candidate has experience with website analytics (GA4) as well as other web integration tools (including but not limited to GTM and Optimizely).
• With a solid understanding of technical SEO best practices, the candidate has experience collaborating with a content team to implement on-page SEO elements.
• The candidate has experience identifying and upholding Web Content Accessibility Guidelines (WCAG)
• With a strong growth mindset focused on adapting to changes, learning from experiences, and seeking innovative ways to achieve growth, the candidate is comfortable operating in a dynamic, high-growth environment where agility is essential.
• Experience in the healthcare sector with an understanding of healthcare-related search trends and keywords is considered a plus.
• Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple.

We value equity, diversity, and inclusion, and we're committed to providing fair and equal opportunities to all applicants.

We also want to provide an accessible interview process, so if there's any accommodations that would make your experience more comfortable, please let us know.

KEY COMPETENCIES

• UX (User Experience) and Conversion Rate Optimization (CRO)
• Analytics and Data Interpretation
• Content Strategy
• Web development

CULTURE AND ORGANIZATIONAL FIT

The Maple team is :

• Passionate : We believe deeply in our company's purpose and what we're trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
• Supportive : We're a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other.

We value and encourage different and diverse perspectives from all parts of the organization.

• United : We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we're united in our purpose and bringing our ambitious goals to life.
• Creative : We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking.

We're focused on our priorities yet remain agile in how we deliver on our goals.

WORKING AT MAPLE

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we're driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best.

We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost.

Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including :

Health and dental benefits, insurance : Through our Group Benefits, you'll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.

g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more.

Dedicated Health Spending Account ("HSA") : An additional budget available for you to spend on health-related expenses (e.

g. eyeglasses, therapy).

• Dedicated Wellness Budget : Spend your budget on activities that support your physical and mental wellness.
• Maple Coverage : You'll get unlimited access to Maple for primary care, and a package of therapy consultations.
• Paid Health Days : In addition to paid vacation, you'll receive 10 Paid Health Days for you to use when you're suddenly feeling sick and unable to work, whether it's a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs.
• Pregnancy and Parental Leave : We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.
• Professional Development Budget : We encourage all team members to seek opportunities for growth and learning to support professional development.

That's why your Branch Out Budget ("BOB") is designed to reimburse you for expenses related to any meaningful professional development opportunities.

OTHER

• Job type : Full-time
• Hiring manager : Senior Director, Growth Marketing
• Location : Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
• Start date : November 2023
• Vacation : 3 weeks

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.