Marketing Automation Specialist (Fixed term)

Job Description

Role Summary

The Campaign Automation Specialist is passionate and eager about learning, growing, and building a career in enterprise marketing management and automation.

They utilize data and technology to solve problems, work collaboratively with partners across the organization as well as external partners and use their knowledge of marketing automation platforms in a consultative nature during design and their expertise for execution.

The role requires strong knowledge on databases and working with data, basic to intermediate programming and troubleshooting, requirement gathering and analysis and attention to detail.

The ideal candidates are comfortable working in a fast-paced, innovative, and tech-savvy environment and are passionate about digital marketing and automation.

They possess strategic thinking ability, aptitude, and a desire to learn new skills and tools as this role provides great learning opportunities on enterprise marketing management with advanced marketing automation platforms and industry leading best practices.

This is a fixed term position for approximately 12 months, it offers 3 weeks vacation annually and partial benefits.

What will you do?

Plan, set up, and execute digital campaigns in accordance with the strategy and objectives of campaign stakeholders

Work in partnership with internal and external stakeholders to leverage personas, customer journeys and data strategies to develop and implement marketing automation programs

Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements

Create high quality client experience through use of digital channels, interactive journeys and triggered engagements

Support stakeholders and third parties throughout the campaign implementation process

Interact frequently with stakeholders via phone, email and / or in-person including interaction with marketers, analysts, web developers, content and creative designers

Design, structure and map data sources for marketing solutions

Manage multiple campaigns simultaneously

Some technical writing, report analysis and PowerPoint presentation creation

Understand measurement methodologies, why we need them and when to use them (A / B testing, Test / Control etc.)

Identify process gaps, efficiencies, refinements and establish new process

Gain hands-on experience working with advanced marketing automation platforms, enterprise-level data structures and complex MarTech integrations

What you need to succeed?

Bachelor Degree in a field with a strong technical core such as Computer Science, Software engineering, Business Analytics, Engineering Science, Statistics, Math, Business Commerce or equivalent working experience

Solid technical foundation (databases (SQL), programming languages (JaveScript), APIs)

Strong understanding of HTML, CSS and other web standards, technologies & protocols

Marketing Automation tool experience (Adobe Campaign, Unica, IBM Watson / Silverpop / Acoustic, Eloqua, Marketo etc.)

Passion to learn about and work with cutting edge technology in the industry

Exceptional organizational, presentation, and communication skills both verbal and written

Extensive knowledge of Microsoft Office (PowerPoint, Excel, Visio, etc.)

Capacity to think critically, learn quickly and adapt to a fast-paced work environment

Strong analytical skills and understanding of reporting development / requirements

Working knowledge of relational databases and database constructs

Logical approach to problem solving

An interest in process improvement and identification of process gaps.

Strong multi-tasking and time management skills.

What will be nice to have?

Related work experience in Campaign execution and operations, marketing automation, digital communications, database marketing and data analysis

Certification in Adobe Campaign for Business Practitioner, Developer Expert or Architect

Web analytics, web development, development of landing pages and web forms

Understanding of BI platforms for reporting (Tableau, MicroStrategy etc)

Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, prioritization etc.)

Understanding of contact models (B2C, B2B, B2B2C), concepts, and strategies

Marketing resource management tools (Wrike, Workfront etc.)

Unique Requirements

The Campaign Automation specialist must be able to obtain Government Reliability Status, which includes a 5-year background check, to carry out their day-to-day operations.

For more information on Reliability Status and eligibility criteria, refer to Government of Canada’s .

What’s in it for you :

A friendly, collaborative and inclusive culture

An environment of continuous learning and improvement

Being a member of the Sun Life family, a group of people united by our Purpose : to help Clients and Employees achieve lifetime financial security and live healthier lives