Talent.com
Loyalty Program Manager
Loyalty Program ManagerMacEwen Petroleum Inc. • Ottawa, ON, Canada
Loyalty Program Manager

Loyalty Program Manager

MacEwen Petroleum Inc. • Ottawa, ON, Canada
2 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

OVERVIEW :

The Loyalty Program Manager is responsible for developing, implementing and optimizing the Company’s loyalty program to drive customer engagement, increase repeat visits, and enhance overall brand loyalty. This role requires a strategic thinker with strong analytical skills and a deep understanding of consumer behaviour in the convenience retail industry. The manager will collaborate with cross-functional teams to define the communications calendar and annual promotional plan to ensure the program aligns with business objectives while delivering measurable results.

RESPONSIBILITIES :

Program Management and Operations :

  • Oversee day-to-day operations of the loyalty program, including enrollment, rewards and redemption process.
  • Set cadence and tone, aligning communications and consistency of messaging across email, push, SMS, social and in-store touch points.
  • Identify opportunities for program enhancements based on market trends and customer insights.
  • Ensure all loyal activities comply with legal and regulatory requirements
  • Manage program budget and track ROI for all initiatives.
  • Work closely with the Customer Experience Coordinator and the Data & Insights Analyst.

Marketing and Promotions :

  • Collaborate with the Marketing team to develop campaigns that promote loyalty program participation.
  • Manage loyalty communication channels (email, SMS, app notifications) to engage members effectively.
  • Set up a program monetization plan with vendors in collaboration with the VP of Retail Fuels, Head of Category and the Category Managers.
  • Ensure all loyalty offers are aligned with member needs and business priorities.
  • Data Analysis and Reporting :

  • Monitor program performance using KPI’s such as enrollment rates, redemption activity and incremental sales across all channels.
  • Conduct regular analysis to identify customer segments and optimize offers for maximum impact.
  • Technology Management

  • Work with technology partners to maintain and enhance loyalty platform functionality.
  • Evaluate, recommend and implement new tools or features to improve customer experience.
  • Training and Development :

  • Develop the overall training strategy and framework to support the loyalty program across all store locations (fuel and retail).
  • Create design for structured training modules, guides and playbooks that outline program features, customer benefits, enrollment steps and service standards.
  • Design training execution launch plan for new store staff to ensure consistent understanding and execution of loyalty initiatives.
  • Oversee scalable training systems that support program evolution, including updates, new tiers, special offers and feature enhancements.
  • Oversee the positions of Martech Loyalty Specialist and Data & Insights Analyst.
  • EDUCATION, SPECIALIZED KNOWLEDGE & SKILLS :

  • Bachelor’s degree in Marketing, Business Administration or a related field.
  • 3-5 years of experience managing loyalty programs, preferably in retail or fuel / convenience sectors.
  • Strong analytical and problem-solving skills with proficiency in data-driven decision-making.
  • Excellent project management and organizational skills.
  • Familiarity with CRM systems, loyalty platforms and digital marketing tools.
  • Strong communication and collaboration skills to work effectively across business groups.
  • Experience with mobile app-based loyalty programs.
  • Knowledge of customer segmentation and personalization strategies.
  • Bilingualism in English and French is an asset.
  • WHY JOIN THE QUICKIE TEAM?

  • Salary range : $90,000-$105,000 CAD. Salaries are determined based on relevant skills and experience.
  • Learn and collaborate with the best in the industry.
  • Supportive colleagues and leaders who are passionate about providing exceptional service.
  • Competitive compensation package.
  • 3 weeks' vacation to start.
  • Complete benefits program including health, medical, dental, and life insurance.
  • RRSP plan with Company match from day one.
  • “The perks” include employee gym membership reimbursement, discounts on motor fuels at our service stations, and purchases of equipment and heating oil.
  • OUR CORE VALUES :

    As a potential new colleague, it is essential to us that when you consider a new opportunity, you have a basic understanding of our company, its history, and its values. It is important to us that our values fit with yours, then everyone wins. Our Core Values are the cornerstone of who we are as a Company, and what we value. We hope that our Core Values speak to you and what you value.

  • Customers First - We exist, first and foremost to serve our customers. They must be at the heart of all the decisions we make.
  • Long-Term Focused - We value long-term success over short-term gains.
  • Respect Each Other - Each person with whom we work, communicate, and do business is valued and treated with dignity and respect.
  • Do The Right Thing - We stand by our word and do what's right.
  • Own It - We are encouraged to be entrepreneurial and make decisions as if the business were our own.
  • Ever Evolving - We embrace positive change and always seek to improve.
  • Quickie is a Canadian-owned, modern retail store with a customer-centric approach to convenient shopping. We have been a part of communities in Ontario and Quebec for over 50 years. In 2021, we joined MacEwen Petroleum, one of Canada’s leading independent petroleum and convenience store companies.

    The Company's continuing success is based on each one of our Quickie employees and retailers living our core values. First and foremost is our commitment to taking care of our customers.

    Before an offer of employment is extended, a minimum of two business references will be required, and candidates must complete pre-employment testing which comprises a criminal record check.

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

    Please notify Human Resources if you wish to receive this job posting in a different format or if you require any other accommodation during the recruitment process.

    We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    This posting is for a new and vacant position.

    Create a job alert for this search

    Loyalty Program Manager • Ottawa, ON, Canada

    Similar jobs
    Program Manager

    Program Manager

    Syntronic - A Global Design House • Ottawa
    Full-time
    Syntronic Production Services Canada is an Electronic Manufacturing Services provider located in Ottawa’s west end.Committed to our customers’ success, we understand that our people are our greates...Show more
    Last updated: 2 days ago • Promoted
    Lead, Program Management

    Lead, Program Management

    Harris Geospatial Solutions • Ottawa
    Full-time
    L3Harris is dedicated to recruiting and developing high-performing talent who are passionate about what they do.Our employees are unified in a shared dedication to our customers’ mission and quest ...Show more
    Last updated: 2 days ago • Promoted
    Senior Program Manager

    Senior Program Manager

    N-able • Ottawa
    Full-time
    At N-able, we’re not just helping businesses be secure — we’re redefining what it means to be cyber resilient.Our end-to-end platform blends AI-powered capabilities and flexible tech stacks, so cus...Show more
    Last updated: 22 hours ago • Promoted • New!
    Program Manager

    Program Manager

    Canadian Blood Services • Ottawa
    Full-time
    Please note this role will work in a hybrid environment.The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on‑site and off‑site work based...Show more
    Last updated: 2 days ago • Promoted
    Global Mobility Program Manager

    Global Mobility Program Manager

    Ciena • Ottawa
    Full-time +1
    As the global leader in high-speed connectivity, Ciena is committed to a people-first approach.Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual...Show more
    Last updated: 2 days ago • Promoted
    Program Manager

    Program Manager

    Syntronic • Ottawa
    Full-time
    Syntronic Production Services Canada is an Electronic Manufacturing Services provider located in Ottawa’s west end.Committed to our customers’ success, we understand that our people are our greates...Show more
    Last updated: 2 days ago • Promoted
    Program Manager, North Warning System Program

    Program Manager, North Warning System Program

    Nasittuq Corporation • Ottawa, Ontario, Canada, K2P 2P7
    Full-time
    Program Manager, North Warning System Program.Reporting to the President, the Program Manager provides oversight and direction of the North Warning System (NWS) operational functions, ensuring the ...Show more
    Last updated: 15 days ago
    Program Manager - Defence Solutions

    Program Manager - Defence Solutions

    RMUS Canada • Ottawa
    Full-time
    Remote Robotic Systems : Program Manager – Defence and Tactical Solutions.RRS is a leading supplier of Remotely Operated and Autonomous Robotics to NATO allied nations. We provide cutting edge equipm...Show more
    Last updated: 2 days ago • Promoted
    Product Line Management Director

    Product Line Management Director

    Lumentum • Ottawa H2B, ON, Canada
    Full-time
    It’s fun to work in a company where people truly BELIEVE in what they’re doing.We’re committed to bringing passion and customer focus to the business. If you like wild growth and working with happy,...Show more
    Last updated: 16 days ago • Promoted
    Staff Technical Program Manager - Release & Cross-Functional

    Staff Technical Program Manager - Release & Cross-Functional

    Synopsys, Inc. • Ottawa
    Full-time
    A leading semiconductor company is seeking a Staff Technical Program Manager to streamline communication and execution among cross-functional teams. The role requires 7+ years of experience and a Ba...Show more
    Last updated: 2 days ago • Promoted
    Program Manager

    Program Manager

    Nasittuq Corporation • Ottawa
    Full-time
    Program Manager, North Warning System Program.Reporting to the President, the Program Manager provides oversight and direction of the North Warning System (NWS) operational functions, ensuring the ...Show more
    Last updated: 2 days ago • Promoted
    Program Manager, AI-Driven Software Modernization

    Program Manager, AI-Driven Software Modernization

    Versaterm • Ottawa H2B, ON, Canada
    Full-time
    A global public safety solutions company in Ottawa is looking for a Program Manager, Software Engineering.This role is vital in delivering Technology Modernization initiatives, managing day-to-day ...Show more
    Last updated: 30+ days ago • Promoted
    Strategic Program Manager : Client Success & Delivery

    Strategic Program Manager : Client Success & Delivery

    Syntronic • Ottawa
    Full-time
    A dynamic Electronic Manufacturing Services provider in Ottawa is seeking a Program Manager to bridge clients with internal teams and manage the full lifecycle of customer-focused projects.The role...Show more
    Last updated: 2 days ago • Promoted
    Technical Program Manager, AI Delivery for Public Sector & Defence, East Coast

    Technical Program Manager, AI Delivery for Public Sector & Defence, East Coast

    Cohere • Ottawa H2B, ON, Canada
    Full-time
    Engineering Program Manager, Public Sector & Defence.Be among the first 25 applicants.We're seeking an experienced Engineering Program Manager to join Cohere's customer-facing Engineering Program M...Show more
    Last updated: 30+ days ago • Promoted
    Strategic Program Lead, North Warning System

    Strategic Program Lead, North Warning System

    Nasittuq Corporation • Ottawa
    Full-time
    A leading defense contractor in Canada seeks a Program Manager for the North Warning System Program.The role involves strategic oversight of operations, ensuring compliance with contractual obligat...Show more
    Last updated: 2 days ago • Promoted
    Director, RPAS Program & Contractor Management

    Director, RPAS Program & Contractor Management

    General Atomics • Ottawa H2B, ON, Canada
    Full-time
    A leading technology firm is seeking a Director to oversee its RPAS Contractor Management Office in Ottawa, Ontario.In this role, you will manage operations related to the Canadian Remotely Piloted...Show more
    Last updated: 4 days ago • Promoted
    Technical Program Manager

    Technical Program Manager

    Synopsys, Inc. • Ottawa
    Full-time
    At Synopsys, we’re at the heart of the innovations that change the way we work and play.These breakthroughs are ushering in the Era of Smart Everything. And we’re powering it all with the world’s mo...Show more
    Last updated: 2 days ago • Promoted
    Manager, Program Management – Onsite

    Manager, Program Management – Onsite

    Curtiss-Wright Corporation • Ottawa
    Full-time
    Manager, Program Management – Onsite page is loaded## Manager, Program Management – Onsitelocations : Canada-Ottawa : US-VA-Ashburntime type : Full timeposted on : Posted Yesterdayjob requisiti...Show more
    Last updated: 2 days ago • Promoted