Lead Digital Producer

Job Description

The Opportunity :

Our MEGA Integrated Marketing Communications Team located in Montréal is seeking a Lead Digital Producer with a strong background in advertising and marketing to join our dynamic team.

This role is crucial in driving the creative vision and execution of challenger advertising campaigns, ensuring that each project aligns with our brand strategy and meets our quality standard & marketing objectives.

What Your Impact Will Be :

Video Production - Advertising & Social Content (Primary Responsibilities 80%)

Manage the production of Demand Creation Videos from ideation through delivery, working with internal and external partners, ensuring strong and impactful break-frame creative.

Ensuring projects are delivered on time, within budget, and meet creative objectives

• Support creative development from conception to completion, assisting with identifying scope, assessing budget, and outlining production needs
• Manage production of creative assets, working with in-house and third-party resources.
• Support translating annual marketing calendars into production calendars and manage date shifts with internal and external partners.
• Contribute to the development of audience-first breakthrough creative approach and style for social content, advertising campaigns and photo content
• Build project estimates, schedules, budgets and Statements of Work (SOW).
• Build all projects within WorkFront (project management tool) for tracking and reporting.
• Manage communication flow with internal (cross-functional teams) and external stakeholders (free-lancers, agencies)
• Track product samples, assist in developing and disseminating creative treatments, storyboards, and briefs.
• Manage asset delivery, metadata, and organization with the Mattel DAM.
• Direct, perform and edit internal product photo and video sessions.
• Think strategically about productions and campaigns to find the most efficient creative and impactful pipeline for production
• Monitor the proper use and upkeep of the studio equipment

Innovation and Communication (20%)

Maintain detailed communication with stakeholders and brand teams, providing regular status updates and ensuring alignment throughout the production process.

Contribute to identify and cultivate strategic partnerships and innovative production techniques to disrupt the category and propel Mega at the forefront of the ever-changing digital landscape

• Stay ahead of the curve on ever-changing digital platforms, trends and best practices.
• Innovate with new production techniques and approaches to stay ahead of the ever-changing landscape.
• Communicate and coordinate with internal and external partners to ensure smooth project execution.
• Provide regular status updates to cross-functional teams.
• Work cross-functionally with legal to create contracts that are strategic to the goals of each project.
• Look for opportunities to repurpose assets and reduce wastage.

Qualifications

What We’re Looking For :

Competencies / Education / Experience

• Bachelor's degree in film production, communications or related field or equivalent experience.
• Minimum 5 years of production experience, creating videos for digital platforms, specifically working with a Mac.
• Strong understanding of digital content platforms and requirements.
• Creative thinking skills with experience innovating that leads to engaging and playful visual storytelling.
• Excellent creative and technical skills for digital photography and video
• Experience with post production, localization, and distribution.
• Bilingual (English and French), oral and written
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors :

We collaborate : Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.

Partnership is our process and our collective capabilities is our superpower.

We innovate : At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.

We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute : We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.

We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https : / / jobs.mattel.com / and www.instagram.com / MattelCareers .

Mattel is an Affirmative Action / Equal Opportunity Employer where we want you to bring your authentic self to work every day.

We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch :

The Culture at Mattel

Mattel Investor Highlights