Demand Gen Manager

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is... Empowering people to be creative. That’s why Knak exists. We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform. Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand. Oh, and we have a bit of fun while doing it, too!

About the Role

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Digital Marketing Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our Head of Brand & Content (your manager) to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

What You’ll Do

• Own and optimize Knak’s paid media (LinkedIn, Google, retargeting, ABM platforms) and SEO presence.
• Own and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and Paid consultants, ensuring alignment with brand campaigns.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans.
• Ensure our digital spend is efficient, targeted, and aligned to ICP segments (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

Amplification & Distribution

Measurement & Optimization

About You

Bonus Points If You...

The Impact You’ll Make

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2024. We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you!

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact culture@knak.com.

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