Responsibilities
- You will work closely with the DNO Cloud and Nomad eSIM product teams to define differentiated, clear and customer-centric narratives, value props, positioning and messaging
- Work with product management, product marketing teams and design teams to develop, package, and deliver relevant material, making it easy for customers and prospects to understand our product offerings
- Map out the technical and procurement buyer’s journey and produce high-quality content that supports marketing campaigns for both product lines
- Conduct competitive research, customer requirements definition, and business case evaluation for enterprise software products
- Oversee all the marketing team deliverables to ensure high quality and with the lens of the customer to help drive growth resulting in valuable business outcomes for clients
- Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message.
Oversee the development of product content (blogs, product data sheets, web pages, customer stories, etc.) in a clear and concise manner.
- Develop press and media releases and manage relationships with newswire services
- Oversee social media strategy, activities and profiles for both product lines under the LotusFlare brand, especially for LinkedIn.
- Oversee the ongoing development of lotusflare.com in terms of messaging, content, design and website performance.
- Excellent verbal and written communications skills. Able to confidently deliver presentations to audiences of all sizes
- Determine the right GTM channels (landing pages, social media, SEO, events, collateral) for each product line and measure channel effectiveness
- Focus on implementing programs that consistently generate new and high quality leads for the company
- Oversee company participation industry events and conferences, including speaking sessions, meetings, receptions, budget and follow-ups
Requirements
The ideal candidate will have
- A passion for navigating ambiguity, driving clarity, influencing, and potentially managing a team
- Demonstrable expertise in all areas of technology product marketing, product positioning & messaging, external communications, digital channel management, customer & competitive intelligence, etc.
- Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment
- Experience in enterprise SaaS software marketing
- Strong presentation skills, executive presence and ability to deal with ambiguity
- 10+ years of relevant experience
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
- Experience of marketing to telecommunications providers and a knowledge of their business and technical challenges would greatly benefit the role
- Expertise in creating strong working relationships with cross-functional teams
- Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks), product data sheets
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
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