Digital Analytics Manager, Business Insights

Job Description

Position title : Digital Analytics Manager, Business Insights

Department : Strategy & Insights

Position band : Manager

Reports to : Business Insights Senior Manager-Digital Analytics

Type of position : Full-time, permanent

Opportunity

As a member of the Strategy and Insights team, the Digital Analytics Manager will be a key strategic partner, leveraging technical skills and business knowledge to prepare compelling insight presentations that drive strategic decision making and strengthen business performance.

The McDonalds digital platform is a key area of strategic growth for the company and is expected to account for a significant portion of our sales growth and expansion for the next decade.

The Digital Analytics Manager will be a key player in helping to inform and shape this growth, and to build out the team that is required to support this growth.

Responsible for the design and development of customer analytics and digital channel measurement, the Digital Analytics Consultant will drive deeper understanding of customer needs and behaviour to :

• Inform and influence marketing strategies and tactics used at all marketing funnel stages including promotion and CRM activities aimed at the Digital Portfolio.
• lead the continuous improvement of the digital and in-restaurant experience for guests
• Advance the My McDonald’s Rewards program to drive digital guest engagement and sales on the portfolio that is expected to grow to be 40% of McDonalds Canada Sales within the next 4 years.
• Inform leadership and franchisee owner operators on business performance, market trends, and value of digital platforms.
• Collaborate with internal and external partners to prioritize and plan the digital analytics roadmap

Job Responsibilities

• Partner with internal clients to understand business priorities and translate needs into analytics project requirements.
• Collaborate with marketing and technology teams to provide actionable insights and predictive models that guide strategic decision making and drive results.
• Lead the development of relevant analysis with our 3rd party analytics partner (3-4 analytics resources) to deliver insights, analysis and relevant use cases to advance the digital portfolio.
• Co-ordinate with global data science teams and external partners to design and deliver customer centric analytics products and solutions.
• Leverage clickstream data and advanced analytical techniques to develop strong understanding of digital customer segments and trends
• Prepare and present monthly and quarterly reports to update leadership and decision makers on strategy performance and results.
• Support data governance initiatives, including documenting technical and business definitions of KPIs and data sources used in strategic plans and performance reporting
• Promote McDonald’s core values including a commitment to safe, respectful, and inclusive workplaces.

Qualifications

• University Degree in Business, Computer Science, Economics, Marketing or a related field
• 5+ years experience in marketing analytics, digital product, or business intelligence type role
• Advanced skills in Microsoft Excel, PowerPoint, and SQL
• Deep knowledge of digital and marketing analytics techniques and best practices
• Experience with digital analytics tools (Adobe Analytics, Amplitude) and CDPs(mParticle)
• Experience with BI platforms and data visualization tools (Tableau, Power BI, Alteryx, etc)
• Strong communicator and data storyteller, able to explain complex analytics in a clear and compelling format
• Self-starter and organized, able to manage multiple projects simultaneously in a deadline driven environment

Additional Information

McDonald’s Canada and Owner / Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees.

Accommodations during the application process are available upon request.