SOCIAL CONTENT MANAGER

JOB DESCRIPTION

SOCIAL CONTENT MANAGER

An Agency Unlike the Others

We’re all looking for a job that is more than just a job. To work for an Agency that considers the needs of the staff, looks to improve the skills of individuals through exposure to great thinking and the opportunity to contribute in real and meaningful ways.

A company that rewards beyond the standard base salary. To be part of a team, everyone rowing together in the same direction.

A place of principles and conviction. Where the work matters.

We want to work in a place like that too. So, we made it so!

Hi. We’re Elemental.

A full-service Toronto-based creative agency serving the needs of numerous clients from across North America. Over the past twenty plus years, we’ve worked with brands like Dyson, Scotiabank, Campari, Minute Rice and plenty more.

We’ve won golds at the CMAs and appear on the list of the top 50 of agencies in the country. We strongly believe in the 5 values of fairness, persistence, collaboration, client-centricity, and reliability;

using these to measure every business decision and as a compass as to how we treat each other and our clients.

Last year was one of our most successful yet, and we are poised to do big(ger) things.

You can be part of a team making the run for the next level!

We give our Social Content Managers a lot of autonomy, with support from above’ and below’. You’ve been working at other agencies and likely have a pretty good idea of what this job is all about.

Those parts are the same, it’s how we treat you that’s a little different. In the same way that you should have expectations of the agency, its only fair that the agency has expectations of you.

We are definitely happy to discuss your expectations when we interview, but before we get there; here are thoughts on what we need so you can make a choice whether you think this seems a good fit for you to pursue.

A bit about the job.

The Social Content Manager will be responsible for the planning, production, execution, and measurement of a variety of storytelling devices;

from videos to live events to digital campaign content. They will have a strong understanding of the importance of integrated communication planning, be up-to-play with current industry trends and insights and easily navigate various social algorithms to increase the visibility of our content.

Partnering with Content Creators, he / she will work closely with the client, and with our strategy, account, and creative teams to develop and execute creative social media concepts and tactics.

A bit about your path to get here.

While we are a place that rewards people for doing great things and acknowledges that the path to personal success doesn’t always follow a defined line, over the years we’ve learned there are some life experiences that set a person up for success in this role.

This list is as much a guide for you, so you don’t take a job that will melt you, as well as for us to know that you are well-prepared for the challenges of this type of work.

Roles and responsibilities :

• Collaborate with Influencers, Content Creators, and Production Studio to develop and deliver high-quality, high-impact and results oriented content.
• Influencer performance reporting - compile and analyze performance metrics from influencer campaigns, transforming complex data into clear, compelling narratives.

Provide detailed reports with key metrics such as reach, engagement, conversion rates, and impact, using visual tools to enhance understanding.

Generate actionable insights to inform future strategies, identify trends, and recommend next steps for optimizing campaign performance and achieving business objectives.

Use platforms like Tagger to efficiently manage all aspects of influencer campaigns, including outreach, content scheduling, and performance tracking.

Ensure seamless communication with influencers and streamline campaign processes for maximum effectiveness.

• Lead briefings, production management, and approval processes of any social assets / posts which support daily & opportunistic moments
• Manage the execution of content deployment and outreach efforts, including the evaluation of success and refinement of strategies on an ongoing basis.
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the rest of the social team to create and coordinate marketing strategies that work across different channels
• Work with the creative and media teams to publish content across various social media platforms
• Ensure the timely execution and delivery of content briefs to cross-functional teams

Education and experience :

• 3-5 years proven content marketing experience with success in building and executing channel growth strategies
• University or College degree in Social Media Marketing, Communications, PR, Content Marketing, and / or relevant job experience
• Thorough understanding of social platforms & best practices across Meta, Google, Pinterest, etc.
• Proficiency with social media management and analytical tools, including Sprout Social and Hootsuite.
• Strong copywriting skills, specifically as it relates to social media
• Ability to work both independently and collaboratively
• Critical thinking and ability to problem-solve
• Strong project management and organizational skills

If this sounds like you. Bring your talents to Elemental. We’ll be your place to nurture your abilities and talents and get the acknowledgement and considerations you deserve.

Our agency that is trying to make a difference. A difference for our clients, in how they experience the agency relationship.

For our vendors, in the way we are include them and make them part of the wider team And most importantly, with our colleagues, working to make each other better, helping to achieve goals and be purposeful.

Fun fact. Half our team has been with the agency over seven years and running; with several over ten. Our clients hold onto the agency for over five years, with a couple over ten.

In an industry where churn is the norm, we must be doing something right. Come find out if you are Elemental material. If it’s a fit, it’s a great place to be.

Want to know more about the perks of being an Elementaler?

Check this out :