SEM Specialist
Job Description
Key Responsibilities :
- Assisting the manger with day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
- Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
- Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
- Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
- Analyze effectiveness of a / b testing and ad copy variation testing to inform copywriting and landing page strategies.
- Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
- Stay up to date on emerging trends.
- Assist in recommending and executing strategies in support of client goals.
- Interface and present to clients on a regular basis.
- Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.
Qualifications
- Minimum 1+ years Paid Search experience, preferably in an agency environment.
- Strong technical SEM background & proven track record in paid search engine optimization.
- Strong presentation skills, including the ability to communicate complex data in simple terms.
- Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
- Highly organized with a keen attention to detail.
Skills :
- Search Advertising
- Google Ads
- Paid Search Campaigns
- Microsoft Excel
- Analytical Skills
- Data Analysis
- Paid Search Strategy
- DoubleClick
- Search Engine Marketing (SEM)
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