Freelancer Jobs in Toronto, ON

About us

ShortPoint is a global remote work company that empowers organizations around the world to build gorgeous intranets that deepen connections and increase productivity. We develop and constantly improve the best intranet design technology that enables users to build intranet sites from scratch with no coding, at minimum cost, and in record time. It is the one tool used by more than 1500 companies that effectively touches the lives of more than 6 million intranet users across the globe. Companies such as PWC, NASA, NHS, General Electric, Epson and more use ShortPoint Page Builder to create and design their intranets.

About our team

We are a team of diverse individuals that work closely together and collaborate remotely from different locations around the globe. We have team members who work out of Ukraine, Romania, Turkey, Nigeria, Cameroon, the Philippines, the USA, and UAE just to name a few. We foster an inclusive environment where we welcome talents with different backgrounds, beliefs, genders, and more. And we can’t wait for you to join us!

About this role

We are seeking an experienced and detail-oriented SEO Link Builder to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to acquire high-quality backlinks that improve our website’s search engine rankings. You will work closely with SEO and content teams to identify opportunities for link acquisition and enhance the overall SEO strategy.

What you will do :

Link Building Strategy : Develop, implement, and manage link-building strategies to enhance the website's SEO performance.

Backlink Acquisition : Identify and acquire high-quality backlinks through various methods such as outreach, guest posts, partnerships, and content promotions.

Content Collaboration : Work with content teams to create link-worthy content that attracts inbound links.

Competitor Analysis : Conduct competitive backlink analysis to identify opportunities and gaps in the link-building strategy.

Relationship Building : Build and maintain relationships with webmasters, bloggers, influencers, and content creators for link-building purposes.

Monitor Link Performance : Track and analyze the performance of backlinks using SEO tools like Google Analytics, Ahrefs, Moz, or SEMrush. Make adjustments based on performance data.

Technical SEO Coordination : Work with the technical SEO team to ensure links are optimized for search engines (e.g., nofollow, dofollow).

Link Disavowal : Identify and disavow harmful or low-quality backlinks that may negatively impact SEO.

Reporting and Analysis : Provide regular reports on link-building progress, campaign results, and overall SEO performance.

Stay Updated on SEO Trends : Keep up to date with the latest trends and best practices in SEO and link-building strategies to ensure competitive advantage.

What Are We Looking For?

Proven experience in SEO link building and digital marketing.

Solid understanding of SEO principles, link-building techniques, and search engine algorithms.

Familiarity with tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.

Strong communication and outreach skills.

Ability to conduct in-depth competitor and keyword analysis.

Analytical mindset with the ability to make data-driven decisions.

Excellent writing and content creation skills are a plus.

Strong attention to detail and organizational skills.

The ideal timezone should be between GMT-1 and GMT+3 to ensure ET time zone compatibility.

What would be good to have experience in?

Bachelor’s degree in Marketing, Communications, or related field.

Experience with technical SEO (website structure, on-page optimization).

Previous work in a similar role at a digital marketing agency or e-commerce brand is a plus.

Project management skills.

Ability to work independently and as part of a team.