Channel Marketing Specialist

Reports to : Director, Channel Marketing and Training

Bring your creativity and fresh thinking to an iconic brand owned by Onex ($31B assets) that has been trusted for its high quality and innovation since 1952.

For over 70 years, Walter Surface Technologies has been a world leader in surface treatment technologies providing high performance abrasives, tools, power tools, chemical solutions, safety solutions, and welding process solutions specifically designed for the metalworking industry.

Our core philosophy is focused on helping customers work better and achieve greatness with the best technology, the best products, the best performance, the best safety, and the best durability - all designed to increase their productivity and profitability.

Bring your creativity to an iconic brand in the metalworking industry!

Walter Surface Technologies , a manufacturer of specialty products for the metalworking industry, is looking for a Channel Marketing Specialist to support its North American operations.

Join a fast-paced and collaborative environment, working side-by-side with a team of driven and passionate marketers.

Job Summary :

In this role, you will act as leader, collaborator and executor of channel marketing initiatives - helping our customers work better and safer! This position is responsible for working cross-functionally to develop initiatives, ensure flawless execution and monitor performance with our key distribution partners.

Apply today and join the Walter team!

Responsibilities :

Build Expertise in Channel Marketing through coordinating and executing distributor engagement programs aimed at building mindshare and driving top-line growth.

In conjunction with Sales Management, you will work to identify and develop opportunities with distributors in support of Walter’s marketing activation plan.

• Develop Strong Relationships with distributor’s marketing teams through the delivery of the Channel Strategy which includes quarterly activations, marketing engagement initiatives, building channel sales tools & programs, and loyalty programs.
• Communication is key, so you will be directly involved in all inbound and outbound communications and announcements. To ensure cross-functional collaboration, you will be responsible for managing communications with internal stakeholders including brand marketing, product management and commercial strategy team.
• Responsible for making marketing initiatives visible to the Walter salesteam with the objective of jointly driving the initiatives with end-users and with distributor reps
• Merchandising brand visibility at distributor branches plays an important role in driving sales. As such, you will be responsible for implementing Walter’s new branch merchandising strategy across North America.
• Track Success by efficiently managing the channel marketing budget.
• You will monitor and evaluate distributor performance against agreed-upon metrics, provide feedback and identify areas for success and improvement

Required Skills & Aptitudes

• Proven project management skills and ability to prioritize multiple projects and deliverables
• Strong interpersonal and communication skills; ability to clearly articulate ideas and present
• Strong analytical and reporting skills
• Proficiency in using MS Office Suite - Data Software Cognos and Salesforce is an asset

Experience and Education :

• University degree in Marketing or Business Administration
• Minimum of 3 years of B2B industrial experience in marketing and / or channel marketing
• Bilingual in French & English both verbal & written
• Occasional travel (less than 10%)

Working Conditions

Walter Surface Technologies offers competitive salary packages, an incredible work environment, and career advancement opportunities.

We provide a flexible hybrid work model, with a minimum of 2 office days / week.