Job Description

We’re looking for an experienced Performance Marketing Specialist to lead our paid marketing and conversion optimization efforts. This role will focus on maximizing the effectiveness of our Google Ads, optimizing conversion rates, and enhancing our marketing funnel insights. The ideal candidate will bring a strategic approach to budget allocation, creative testing, and performance analysis, working to drive efficiency and improve key marketing metrics. More specifically you will work on :

1. Digital Marketing Management

• Google Ads Management : Manage and optimize our Google Ads account to achieve key performance metrics, ensuring alignment with marketing goals.
• Campaign Launch & Optimization : Plan, execute, and launch new campaigns, with a focus on maximizing ROI and improving campaign effectiveness through continuous optimization.
• Budget Allocation : Strategically allocate budgets based on sales cycles and geographic locations, optimizing for maximum performance.
• Creative Testing : Regularly test new ad creatives, adjust keywords, headlines, and audience targeting to enhance ad effectiveness.
• Marketing Efficiency : Drive improvements in our Marketing Efficiency Ratio (MER) by implementing targeted campaigns, monitoring performance, and adapting to emerging trends.

2. Conversion Rate Optimization (CRO)

3. Funnel Reporting & Analysis

4. Marketing Ops

Qualifications

Additional Information

How We Take Care of You

What to Expect in Your Interview

Commitment to Equal Employment Opportunity

Our culture is an uplifting environment for high achievers. The fast-paced, high-performance environment will give you the opportunity to build products, processes and strategies that will have a lasting impact.

When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. Together, we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion.

We’re passionate about helping you do your best work. Claim your seat and find out what you can do!

If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway! We are happy to chat and get to know you better while you can understand the role as well