Job Title : Senior Brand Manager - (14 Month Contract) - Yogurt & Cultured
Location : Etobicoke, ON
About Us :
Welcome to Lactalis Canada where we take pride in being recognized as one of Forbes' 2022 top employers! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings.
In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!
With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter.
Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!
About the opportunity :
The Senior Brand Manager is responsible for leading and delivering profitable growth on a portfolio of brands / large size brand, developing business plans and marketing strategies, planning and delivering innovation, building integrated marketing campaigns, and managing / developing a team.
The attributes we are looking for :
- Brand Equity / Strategy; Lead development of marketing / brand strategies & plans including within the year and long-term planning to identify areas of future growth.
- Analysis and Insights into Action; ensure ongoing analysis with clear plans of action using external and internal data with their team to formulate strategies & change strategic direction when needed in order to drive growth & achieve business objectives.
- Comms / Media; Lead creative development to ensure effective consumer communication across both above and below the line mediums.
- Cross-functional Leadership; be able to articulate strong storytelling to sell business cases & projects to cross functional teams / management and rally the team behind a common goal.
- Business Acumen / Management; Ensure strategic resource allocations to grow the business by collaborating with key stakeholders.
Manage marketing spending in line with brands strategic objectives with alignment from management on all strategies.
- Innovation / Renovation; In conjunction with marketing & innovation directors help define future innovation and renovation strategies with strong ownership of launch go to market planning & execution.
- People Management; manage & coach direct report(s) in both functional and other essential skill sets to help build pipeline of talent for Lactalis Canada.
What you will bring :
- University degree in related field (MBA preferred)
- Minimum seven years brand management experience in CPG
- Strong strategic and critical thinking in both short and long-term business planning
- Self-starter with a bias for action and ownership mindset
- Highly analytical, with strong business acumen and financial discipline
- Demonstrated leadership skills, organizational agility, and ability to manage a diverse cross-functional team & team management.
- Proven ability to navigate through strategic and organizational complexity and ambiguity
- Excellent influencing and communication skills; highly skilled in building strong internal and external relationships
- Passion for driving results and building strong brands
- Bilingual (English / French) language skills an asset
What Lactalis will offer :
Lactalis Canada believes in rewarding its people with the following package for contract employees :
- A Competitive Base Salary
- A Retention Bonus of 15% to be paid out at the end of the contract
- 8% vacation pay
- Health & Dental Benefits starting day 1
- Learning and Development opportunities
- Potential for future full-time permanent opportunities!
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