Marketing Coordinator

About Edge

Edge Imaging is the leading Canadian school photography Company. Edge is made up of over 400 employees with countless years of digital capture and school photography experience.

Our state-of-the-art photo lab and customer care centre are located in Burlington, Ontario. Servicing thousands of schools across Canada.

Edge Imaging is committed to prompt, efficient, friendly service and quick turnaround times. We proudly remain 100% Canadian owned and operated.

As a result of our growing business, we are looking for a talented, dedicated and enthusiastic individual to join our team.

The Role

As Edge’s Marketing Coordinator, you will play a key role in copywriting and developing all B2B and B2C program marketing efforts for the company.

In this position, you will work closely with key departments namely marketing communications, product, customer care and sales to develop, educate and execute sales collateral, program supports and various campaign materials.

To be successful as the Marketing Coordinator, you will need to gain a thorough understanding of Edge’s various internal and external customers and develop meaningful content!

What you will focus on :

• Write compelling headlines and body copy for a variety of platforms such as : websites, ads, email, direct mail, print ads, brochures, posters / signage, FAQ materials, customer care messaging, sales support tools, inside sales phone scripts, email templates and other projects as required
• Measure, present, and adjust campaign effectiveness through return on marketing investment reporting
• Work with communications team to help evolve the Edge brand in voice and tone
• Proofread Edge communications
• Lead the process of ensuring content on Edge’s digital sales kit is current, accurate and effectively supports sales efforts
• Generate creative and engaging content, photos, videos and digital assets to support marketing to all of Edge’s customers (internal, B2B schools, and B2C students / parents)
• Attend sales meetings to present Edge’s content strategy for the upcoming quarter
• Update Edge brand website ensuring content is accurate and updated by coordinating changes with IT and web partners where needed
• Work with external translators to ensure all marketing campaigns are available at the same time in both English and French
• Monitor social and marketing activities of competitors and other photo / lifestyle brands and industries
• Review advertising, print, digital and other brand advertisements
• Conduct ongoing B2B and B2C customer surveys to ensure Edge is delivering on its brand promise
• Ensure leads and potential business opportunities are flagged and followed-up on by appropriate team members including all relevant feedback, reviews and news is disseminated to correct stakeholders (monitoring shared inboxes)
• Facilitate the creation of program content, ensuring all stakeholder needs are addressed
• Other duties as required

What we are looking for

• Bachelor's degree in Communications, Journalism, Business, Marketing, or a related field, or equivalent experience
• 3+ years of experience in a related field
• Proven experience as a Copywriter in consumer product industry
• Excellent writing and grammar skills with high attention to detail
• Ability to work effectively both independently and as part of a team
• Strong project management and time management skills
• Email automation experience (creation, execution and assessment)
• Ability to work in a fast-paced, nimble environment and handle multiple projects simultaneously
• Strong organizational ability and follow-through
• Competency in Microsoft applications including Word, Excel, and Outlook
• Bilingual in English and French is an asset
• Photo, video, digital and graphic design skills a plus
• Jira or Atlassian product knowledge a plus

What’s in it for you?

• Paid personal days
• Paid vacation days
• Health spending account
• Summer hours
• Casual dress code
• A fun, work hard, play hard environment!

Work environment

• Office / warehouse environment
• Work location : Burlington, ON

We would like to thank all applicants in advance. Should you be selected for an interview you will be contacted directly.

Edge Imaging is committed to diversity and accessibility. Should you require an accommodation due to disability please contact hr @ and we will work towards a solution.