Analytics Implementation Analyst

Pay Range: $65,000 - $95,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Purpose: The Analytics Implementation Analyst will support the digital data capture roadmap for the continued rollout and integration of marketing tools across the business, primarily from the Adobe product suite (Adobe Analytics, Target). This role is responsible for defining the guidelines for digital data capture across the business and ensuring that key customer engagements are measured and recorded to our digital data warehouse.

Responsibilities:

• Actively engage with Business and IT teams to ensure projects are delivered on time and meet data capture requirements
• Define and design Data Layer objects and workflows and align them with the customer experience checkpoints
• Support ecommerce and UX analytics, IT, QA, and product teams, answering questions and providing direction on THD’s analytics infrastructure and acting as the bridge between business and technical teams
• Execute tag management within tag management systems (TMS) to capture key interactions between the customer and our digital platforms and ensure that this information is available for business consumption
• Support implementation within A/B testing tools like Adobe Target for configuring A/B testing, UX tools, and Site Personalization, including execution of strategies to enhance customer recognition
• Support implementation of third-party marketing tags via Adobe Launch Tag Management System (TMS)

Experience/Knowledge Required:

• Bachelor's degree computer science, mathematics, website development or an equivalent degree in a field of study related to the job
• Solid understanding of online marketing and web analytics
• 1-2 yrs. of digital analytics implementation and data capture experience; preferably with Adobe Marketing Suite and/or Google Marketing Suite
• Minimum 1 year of experience implementing and using the Adobe Cloud Platform – particularly Adobe Analytics, Target, Launch/Dynamic Tag Manager and/or Google Marketing Platform – particularly Google Analytics, Google Tag Manager (GTM)
• Intermediate/advanced JavaScript and html capabilities; experience with coding with Adobe plugins and/or Google Tag Manager custom templates preferred
• Understands Digital Marketing KPIs, primarily Customer Experience Measures
• Understands how to gather business requirements and customize solutions to meet requirements
• Excellent communication and interpersonal skills; ability to work well with others
• Strong analytical skills with attention to detail; self-starter

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.