Brand Marketing Future Opportunities

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: $80,000 - $116,800 +

BONUS: Starting Bonus at Target $20,000 – 24,600

VACANCY TYPE: This posting reflects an ongoing opportunity for future openings.

LOCATION: Toronto Office; 5 days/week in office

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY: At Labatt, we're building some of Canada's most loved and recognized brands. We're looking for a Brand Manager who is equal parts marketer, business owner and consumer champion.

In this role, you'll help shape how your brand grows, shows up in culture and connects with consumers. You'll turn insights into ideas, ideas into experiences, and great marketing into measurable business results.

You'll work across our Marketing organization and partner closely with Sales, Customer Connections, Insights, Innovation, Finance and agency teams to bring integrated brand plans to life. This reflects Labatt's current emphasis on marketers acting like brand CEOs, with accountability for growth and long-term brand health.

WHAT YOU’LL DO:

• Own your brand. Understand your consumer, brand health, performance and biggest opportunities for growth.
• Build the strategy. Help develop and execute annual brand plans that drive volume, share and long-term brand equity.
• Create culturally relevant marketing. Turn consumer and cultural insights into compelling campaigns, partnerships, sponsorships and experiences.
• Bring ideas to life. Lead initiatives from brief through execution across creative, media, digital, social, experiential and in-market activation.
• Think commercially. Use brand, consumer and business performance to make decisions, optimize investment and identify new growth opportunities.
• Lead through collaboration. Partner with cross-functional teams and external agencies to deliver integrated programs with impact.
• Own the details. Manage budgets, timelines, agency partners, measurement and responsible-marketing requirements.
• Think global, act local. Where applicable, adapt global brand platforms to create work that resonates with Canadian consumers.

WHAT WE’RE LOOKING FOR:

• Approximately 2–5 years of relevant experience in marketing, CPG, beverage, advertising, media, digital, insights or another consumer-focused environment
• Strong consumer and cultural curiosity
• Commercial thinking and comfort using data to make decisions
• Strong project management and organizational skills
• An ability to translate insights into a clear strategy and compelling story
• Strong communication, presentation and relationship-building skills
• An eye for great creative work and the confidence to challenge and inspire agency partners
• Comfort operating in a fast-moving, collaborative environment
• Most importantly, an owner's mindset: you take accountability, move with pace and aren't afraid to make things happen

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.