Director, Content Strategy

Digital Health Strategies (DHS) is a Washington, D.C.-based, data- and technology-enabled services company on a mission to activate complex healthcare data to drive growth and improve lives. DHS partners with leading health systems to grow Share of Health, improving patient retention, care coordination, and health outcomes across the $200 billion digital health market.

DHS leads with trust, delivers with speed, and thinks beyond — designing and deploying precision activation programs that help patients access the right care at the right time. The team is collaborative, visionary, and results-focused, driven by the belief that targeted growth creates real, scalable impact for patients and health systems alike.

Clients include Johns Hopkins Medicine, Geisinger Health, Hackensack Meridian Health, Scripps Health, and Providence Health. DHS was named to TIME’s list of the World’s Top HealthTech Companies of 2025 and the Inc. 5000 list of fastest-growing private companies in America in 2023.

Role Description / Purpose

• Lead the shared services Content Strategy team in crafting the messages and visual assets that inspire, motivate and prompt patient action and donor action across both the clinical patient activation and healthcare fundraising practices. The team is responsible for knowing and implementing creative and content best practices, and developing quality, high-performing content that aligns with client strategy and requirements.
• Translate strategic and campaign objectives and the delivery specifications into quality, high-performing content across channels and audiences.
• Develop and implement best practices for activating audiences.

Accountabilities

Ensuring the following across clients, both patient and donor activation scopes:

• Ensuring Client satisfaction and alignment with client expectations
• Applying best practices across client portfolio to meet strategic objectives
• Ensuring accuracy and quality of final deliverables
• High performance of content
• Owning content QA end-to-end: facilitating a QA process for all work to ensure delivery of error-free, on-brand copy deliverables across channels
• Maintaining brand consistency and ensuring that content and messaging delivers on campaign strategy and meets client and channel specifications across the portfolio

Developing scalable and efficient content development processes, and partnering with technology and product teams to create tooling that supports strategic content development and QA.

Providing strategic guidance on content strategy to account directors and other client service leads across patient and donor activation teams that support core objectives, including:

• Identifying and building out key messages
• Recommending communications frameworks and patient/donor journeys, including cadence, frequency, timing, and calls to action across channels
• Supporting the presentation of such content strategies to clients and internal audiences.
• Developing inspiring messages that inspire, motivate, and prompt action aligned with campaign objectives across both patient activation and fundraising programs

About You

• You are an expert communicator and strategist. You can synthesize strategic objectives and concepts, extract the most compelling parts and turn them into succinct, highly successful communications journeys and visual presentations.
• You are a passionate storyteller and someone who wants to harness the power of generative and agentic AI to accelerate content production, QA, message testing, and increase scale.
• You work quickly and are always looking for ways to work more efficiently.
• You are curious and learn new concepts, functional areas and topics quickly and thoroughly.
• You understand the need for and use of data in supporting and refining best practices.
• You are fluent with direct response writing best practices across digital and traditional channels. You write and edit fluently for both a donor-centric fundraising voice — understanding how to build compelling offers with impact proof points — and for a patient-centric activation voice that motivates healthcare action. You are comfortable shifting register and message strategy between these audiences.
• You are an experienced manager, mentor and trainer of junior content staff.
• You have a strong eye for detail; you can write, edit, and proofread closely for brand style, grammar, syntax, and brand voice.

Required Skills and Experiences

• 5+ years’ experience in a copywriting, editing, proofreading, or creative management role in healthcare fundraising, patient activation, healthcare marketing, or a closely related direct response discipline
• 2 years of staff management experience
• Bachelor’s degree or equivalent in journalism, communications, or related subject
• Fluency with Microsoft Office suite; generative AI tools like Claude, Gemini or Jasper
• Experience with project management software like Asana, Monday, or similar
• Experience with Slack or other messaging platforms

Preferred Skills and Experiences

• Experience in both healthcare fundraising and patient/clinical activation or health system marketing

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