Description
:Strategic approach for international markets. Markets selection and segmentation: formulation of the international marketing mix programs; international marketing strategies for small, medium and multinational firms.
Posting limited to:
Professeur à temps-partiel régulier / Regular Part-Time Professor
Date Posted (YYYY/MM/DD):
2026/05/01
Applications must be received BEFORE (YYYY/MM/DD):
2026/06/01
Expected Enrolment:
60
Approval date:
2026/05/01
Number of credits:
3
Work Hours:
39
Hourly Rate:
Enseignement / Teaching: $239.47 (2024-2025)
The academic year starts on September 1 and ends on August 31.
These rates do not included vacation pay nor statutory pay.
These rates will be applied until a new collective agreement is ratified. Retro will be paid after the ratification.
Course type:
C
Posting type:
Régulier / Regular
Language of instruction:
Anglais | English
Competence in second language:
Passive
Course Schedule:
Vendredi | Friday 8:30-11:30 - -
Requirements:
Must have an MBA or Master's degree (PhD preferred) in international marketing. Must also demonstrate recent professional experience in the area of the course (as per the course description). Must also have teaching experience, preferably in the area of international marketing.
Teaching mode:
Additional Information and/or Comments:
An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience.