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Marketing and Sales Automation Administrator
Marketing and Sales Automation AdministratorPrismRBS, LLC • Ottawa, ON, CA
Marketing and Sales Automation Administrator

Marketing and Sales Automation Administrator

PrismRBS, LLC • Ottawa, ON, CA
11 days ago
Job type
  • Full-time
Job description

Key Responsibilities

  • Marketing & Sales Campaign Orchestration
  • Coordinate the planning, execution, and results analysis of marketing campaigns.
  • Maintain all communication, campaigns, & events on the CRM.
  • Collaborate with internal teams and external vendors to ensure timely delivery of marketing materials, such as brochures, advertisements, and promotional items.
  • Create campaign schedules, track progress, and report on key performance indicators.
  • Design, execute, and oversee AI sales development resources including email and telephone agents
  • Shipment of resources as needed (textbooks, gifts, etc.)
  • AI Strategy & Adoption
  • Treat AI adoption as a strategic imperative — embedding AI tools throughout the marketing lifecycle from content creation and campaign planning through execution and reporting.
  • Leverage AI tools to scale marketing capacity, enabling a small Sales and Marketing team to support a large addressable market without linear headcount growth.
  • Continuously evaluate and implement AI tools that accelerate content generation, campaign planning, execution, and analysis.
  • Create narrative content and optimize websites for AI Search Engine Optimization (SEO)
  • Apply AI to extract insight from campaign and industry data - identifying patterns, risk indicators, and customer engagement trends that inform strategic and operational sales decisions.
  • Support team efforts to embed AI into team workflows, with measurable adoption expectations and AI fluency as an explicit component of team performance.
  • Digital Marketing and Content Creation
  • Monitor and analyze website and social media traffic and user engagement metrics.
  • Collaborate with internal subject matter experts to create regular blog posts and social media posts, with content relevant and useful to our target market.
  • Manage social media accounts, including content scheduling, community engagement, and performance tracking.
  • Coordinate with our web design team to make updates to our product and commercial websites.
  • Maintain and update content repositories, including marketing collateral, images, and videos.
  • Event and Trade Show Coordination
  • Assist in planning and coordinating marketing events, trade shows, and conferences.
  • Manage logistics, including booth setup, collateral preparation, and coordination with vendors.
  • Track event budgets, evaluate event success, and provide post-event reports.

Attending events and tradeshows and conferences as required

  • Administrative Support
  • Provide general administrative support to the marketing team, including scheduling meetings, organizing documents, and managing calendars, shipments.
  • Maintain marketing databases, contact lists, and project documentation.
  • Organizing conferences and events.
  • Internal Communication & Admin
  • Create and maintain marketing / communications strategy.
  • Creating and maintaining marketing / communications budgets and actuals.
  • Applying for grant awards.
  • Maintaining marketing budgets and ROI calculations.
  • Maintain the conversion ratio for all conferences / campaigns and other marketing initiatives
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Marketing and Sales Automation Administrator • Ottawa, ON, CA

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