Business Development Associate

As a Business Development Associate - Government (Canada, Focus on Ontario & Atlantic), you will enable growth in the public sector portfolio across Canada, with a specific focus on Ontario and Atlantic Canada. You will identify and develop strategic relationships across public sector entities (federal departments and agencies, provincial ministries, municipalities, education, and healthcare) and introduce strategic supplier/OEM opportunities. You will assist Sales in building a strong pipeline of qualified government opportunities through training, tools, bid support, and demand generation. You will partner with Marketing, Sales, Category Management, Contracts, Pricing, and Supplier partners to implement government-focused initiatives.

Responsibilities:

• Coordinates with Sales, Marketing and Category Management to identify customer lead opportunities and follow a process for developing those leads into potential opportunities.
• Provides qualitative and quantitative business development pipeline analysis and ongoing status to management.
• Develops and utilizes qualitative and quantitative tools to develop tactical and strategical customer business case, including revenue potential, probability for conversion, costs, risks, and benefits.
• Trains and coaches field teams on navigating public procurement (RFx lifecycles, standing offers/supply arrangements, cooperative purchasing/GPOs) and delivers practical playbooks, checklists, and templates.
• Supports bid and proposal development end-to-end: requirements analysis, compliance matrices, partner/OEM alignment, pricing coordination, value proposition messaging, quality reviews, and on-time submissions.
• Facilitates the use of established agreements (standing offers, supply arrangements, master contracts, and cooperative contracts/GPOs) to accelerate deals; maintains an inventory and usage guidance for the field.
• Partners on strategic pursuits as the subject matter expert; participates in capture planning, discovery calls, demos/site visits, debriefs, and customer-facing meetings where expertise adds value.
• Leads and participates in trade shows, outreach events, and association activities across Ontario and Atlantic Canada to generate public sector leads and raise awareness of our government offering.

• Responsible for creating and distributing monthly reports summarizing business development and integration activities.

Qualifications:

• High School Degree or Equivalent required; Bachelor’s Degree preferred
• 2+ years of experience in public sector/government business development, sales enablement, capture/proposals, or account support (electrical/industrial distribution an asset).
• Proficient in Microsoft Office and ability to perform basic computer skills
• Analytical skills in finance and accounting, including proficiency in analyzing financial statements and completing financial models
• Ability to lead the implementation of small to medium scale projects
• Capable of facilitating meetings and developing detail-oriented quality deliverables in support of various business development initiatives
• Organizational skills with ability to prioritize in a fast-paced environment
• Interpersonal skills with ability to communicate, written and verbal, and interact with all levels of personnel within organization
• Ability to adapt to changing priorities, meet deadlines, and work well under pressure
• Ability to concurrently manage moderately complex and parallel projects that include multiple stakeholders
• Ability to Identify and clarify/define problems and possible solutions independently
• Ability to work independently with general supervision, while establishing priorities of others in one or more department, including exercising judgment to make decisions within scope of assigned authority
• Ability to travel up to 25%

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