Digital Activation Assistant

PHD Canada, with over 40 Years of Canadian history, is part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

For further information on PHD culture, please visit https : / / www.facebook.com / phdcanada or Instagram / phdcanada to see what we are about.

Purpose of the role :

This entry-level position will be responsible for ensuring that all digital marketing deliverables are executed on time and of a high quality, including audience development, campaign management, optimization and reporting insights.

This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced Performance campaign responsibilities and other responsibility in related media such as Programmatic, Paid Search, Paid Social, etc.

The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.

The Role & Expectations

Client Engagement :

Attend and assist with client status, briefings, and reporting calls

Communication & Collaboration :

• Ability to analyse campaign data and write insights in performance reporting and QBR presentations
• Work and communicate verbally and in written form with internal teams during the development of campaign strategy and campaign execution
• Identify and escalate technical issues through communication with internal teams

Accountability :

• Thorough quality checks of campaign set up, billing system, and in platform
• Ensure timely and accurate campaign launch and delivery
• Deliver all reports and insights to meet deadlines set by client teams

Financial Management :

• Input billing information into Prisma
• Manage daily budget pacing / performance goal pacing
• Ensure procurement digital KPI are maintained and monitored, ensuring new cross discipline teams are aware of requirements, including Double Verify or Google Campaign Manager viewability and brand safety requirements.
• Assist in analyzing and closing billing estimates

Media / Business Acumen :

Entry position will enable learning of digital and client requirements, including participation in ensuring comprehension of learning agenda, measurement frameworks, and client digital service requirements

Your Responsibilities

• Coordinate with team members to develop campaign plans and strategies
• Compiling and organizing campaign data across different platforms to report to clients
• Analyze campaign performance data to write insights for ongoing client reports
• Utilize campaign management tools to execute campaigns and improve overall performance
• Assist with daily budget pacing
• Identify optimization tactics & perform basic optimizations
• Develop interest targets following PHD and client-specific best practices
• Flexibility to work across platforms. At times jumping in to support buyers when needed. (Facebook, Amazon, Google, etc)
• Support activation teams by performing thorough quality checks to ensure accuracy of set up
• Recognize technical issues and escalate appropriately
• Monitor client, competitor and industry changes
• Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
• Performs various other duties as assigned
• Learn and utilize Omni, OMG’s people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, and digital content for inventory analysis and assessment, and more.

Online training and internal training will be required)

Expected Behavioural Attitude

In his / her mandate, the Assistant demonstrates the following skills :

• A technical and analytical mindset
• Curiosity and desire to learn
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Good stress management, responsiveness and adaptability
• Good management of emotions and intentions
• Organizational skills and rigor
• Creativity and sense of innovation
• Interpersonal skills

Core Competencies

• Strong attention to detail
• The ability to work and prioritize within timelines
• Creative thinker
• A technical and analytical mindset
• Professionalism
• Excellent communication skills
• Problem solving ability
• Sound judgment

Key Qualifications

• Post-secondary education is required, either diploma or degree
• Strong technical understanding of Excel and Powerpoint skills
• Experience in an account management, internship or account support role focused on delivering and optimizing paid social marketing and / or other interactive advertising campaigns is an asset
• Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour
17 days ago