APTPUO - Spring/Summer 2026 - ADM3326X - Advertising and Sales Promotion Management

Description

:Theory and practice of advertising and sales promotion in the context of the integrated marketing communications field. Focus on the strategy and tactics of creative and media decisions in advertising.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted (YYYY/MM/DD):

2026/02/20

Applications must be received BEFORE (YYYY/MM/DD):

2026/03/23

Expected Enrolment:

72

Approval date:

2026/02/20

Number of credits:

3

Work Hours:

39

Hourly Rate:

Enseignement / Teaching: $239.47 (2024-2025)

The academic year starts on September 1 and ends on August 31.

These rates do not included vacation pay nor statutory pay.

These rates will be applied until a new collective agreement is ratified. Retro will be paid after the ratification.

Course type:

C

Posting type:

Régulier / Regular

Language of instruction:

Anglais | English

Competence in second language:

Passive

Course Schedule:

Mardi | Tuesday 19:00-22:00 - -

Requirements:

Must have an MBA or Master's degree (PhD preferred) either in the areas of advertising, or other topics of integrated marketing communication, or marketing. Must also demonstrate recent professional experience in one or more of these areas. Must also have university-level teaching experience, preferably in the area of the course. An understanding of advertising and promotion in both digital and non-digital delivery is preferred.

Teaching mode:

Please note that the teaching method will be delivered online (synchronous live). Teaching method might incur changes due to health measures or other reasons.

Additional Information and/or Comments:

An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience.