Senior Marketing Communications Manager - Multicultural and Newcomer Marketing Team

Description

Are you looking to take on a role with a strategic importance to your organization?

At TELUS, the Newcomer and Multicultural Marketing Team is dedicated to reaching and engaging Canada's diverse communities.

Our focus is on creating tailored marketing strategies that resonate with a variety of groups, including new immigrants, international students, and work permit holders on the newcomer side, as well as different cultural segments on the multicultural side.

We aim to provide relevant products and services by understanding the unique needs, preferences, and values of these diverse segments.

By doing so, we foster strong customer relationships that are built on trust and mutual understanding. Our team leverages insights from market research, government policy announcements, and community feedback to craft campaigns that celebrate newcomers, cultural diversity, and inclusion.

This ensures TELUS's offerings are accessible and appealing to a wide range of customers.

Our Position within TELUS

Nestled within the Consumer Mobility marketing team, we are responsible for driving profitable growth through the fastest-growing segments of the TELUS business.

Our team has direct responsibility for, or provides supporting leadership to, all '4 Ps' of the marketing mix product, price, place, and promotion to drive our business objectives.

Ideal Candidate Profile

If you are an energetic self-starter with a strategic mindset, inquisitive nature, strong analytical skills, and an eye for detail, this role is perfect for you.

You should be able to generate innovative ideas and content, and possess strong collaboration skills to work effectively with cross-functional teams.

Here’s what we’re looking for :

• Strategic Thinking : Ability to develop and implement long-term marketing communication strategies
• Curiosity and Inquisitiveness : Eagerness to learn and understand the diverse needs of our target segments
• Analytical Skills : Proficiency in analyzing data and making informed decisions
• Attention to Detail : Keen eye for detail in all aspects of marketing communication execution including creative development and briefing processes
• Creativity : Ability to generate innovative ideas and compelling content
• Collaboration : Strong teamwork skills to work effectively with different departments and external partners

As the Senior Marketing Communications Manager on the Multicultural and Newcomer Team, you will budget for, develop, implement, and manage creative campaign strategies spanning across all products, all brands that effectively convey the company's value proposition and resonate with the target audience.

Some activities will include :

• End-to-End Marketing Campaigns : Support comprehensive marketing campaigns from strategy development to budget management, execution, and creative support for a mixed product portfolio across M&H and TELUS / Koodo brands, including newcomers and multicultural segments
• Product Landing Page Management : Oversee product landing pages, ensuring timely updates for pricing, content, and campaign launches
• Agency and Stakeholder Management : Manage relationships with agencies and stakeholders, including handling annual budgets, detailed breakdowns, and retainer agreements
• Budget Leadership : Lead budget planning and management for the team, covering Go-To-Market (GTM) and Marketing Communication activities
• Project Management and Creative Consulting : Provide project management and creative consulting for all creative projects, including base communications, channel creatives, campaigns, and partnership projects
• OEM Campaigns : Manage OEM campaigns from stakeholder coordination to execution and budget oversight

Qualifications

Abilities the successful candidate will demonstrate :

• Portfolio owner - An intrapreneur mentality with a drive to deeply understand our business and seek out new areas of opportunity to drive success in your portfolio
• Problem solver - Strong problem identification skills and ability to use analytics to distill insights that allow you to make thoughtful, strategic recommendations
• Thoughtful collaborator - ability to work with diverse groups and empower cross-functional partners
• Clear communicator - Strong communication, creative and presentation skills with the ability to develop clear, concise and compelling campaigns from peers up to executives
• Goal-oriented - Acknowledges opportunities and sets ambitious goals, maintaining a strong bias for action both for the portfolio and for professional growth
• Leader - Ability to influence and drive action through others with a desire to mentor and coach more junior team members

Great-to-haves

Don’t have everything we think are great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for.

So if you think you have what it takes, regardless of a fancy university degree or not, please apply!

• University or college degree in Marketing, Marketing Communications, Advertising, Business Administration / Honors Business Administration (HBA), Master of Business Administration (MBA
• 5+ years working experience in Marketing Communications or similar business function
• Wireless telecommunications and / or technology-based industry experience is an asset
• Experience with Creative reviews and creative design
• Strong experience in business casing, storytelling and briefing writing

Please note - You can be located anywhere in Canada, but you'll need to work Eastern Time zone hours.

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