Ecommerce Product Manager

Benefits:

• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance

Capital BBQ, powered by BBQing, is one of Canadas largest and most trusted BBQ and outdoor living retailers.
Were passionate about great food, backyard living, and delivering exceptional experiences for our customers both online and in-store.

Role Overview
The Ecommerce Product Manager (PM) owns the strategy, execution, and continuous optimization of the companys ecommerce platform. This role is responsible for maximizing online revenue, customer satisfaction, and long-term platform scalability by managing the full product lifecycle across discovery, browsing, purchase, and post-purchase experiences.
Acting as the voice of the customer, the Ecommerce PM bridges technology, marketing, design, and operations to ensure the platform delivers measurable business outcomes. This includes improving site search, navigation, and checkout flows; launching and iterating on new features; and ensuring product content, merchandising, and SEO strategies are aligned with both user intent and company goals.
Key Responsibilities
Product Strategy & Roadmap

• Define and own the product vision, strategy, and roadmap for the ecommerce platform.
• Identify growth opportunities through customer insights, market trends, and competitive analysis.
• Prioritize initiatives based on business impact, effort, and technical feasibility.
• Own the SEO and organic growth roadmap, using data to guide decisions.
• Use data from tools such as Google Analytics, Google Search Console, heatmaps, and A/B testing platforms to guide decisions and eliminate guesswork.

User Experience (UX), Engagement & Conversion Optimization

• Own the end-to-end customer journey, from discovery and search to checkout and post-purchase.
• Continuously improve usability, accessibility, and clarity across all devices.
• Optimize engagement metrics (bounce rate, time on site, pages per session), recognizing their impact on both conversion and organic visibility.
• Enhance conversion rates by reducing friction in the purchase funnel, particularly at checkout.
• Use A/B testing, analytics, and user feedback to validate and iterate improvements.

Cross-Functional Collaboration

• Serve as the central point of alignment across technology, marketing, merchandising, and operations.
• Translate business goals into clear product requirements, user stories, and success metrics.
• Ensure on-time delivery of initiatives while maintaining quality and scalability.

Product Lifecycle Management

• Own features from ideation and discovery through development, launch, iteration, and retirement.
• Define success metrics and monitor post-launch performance.
• Balance new feature development with platform stability and long-term scalability.

Product Content & SEO Optimization

• Ensure product listings are accurate, complete, and optimized for both users and search engines.
• Drive initiatives include:
  
  • Structured data (product schema) for enhanced search visibility
• • Unique, high-quality product descriptions
• • Optimized images, alt text, and metadata
• Partner with content and merchandising teams to align SEO best practices with brand and conversion goals.

Platform Performance & Technical Health

• Improve site speed, mobile performance, crawlability, and site architecture.
• Manage technical debt to ensure long-term scalability and development velocity.
• Ensure the platform supports growth without sacrificing performance or user experience.

User-Generated Content (UGC):


Promote the integration of customer reviews, ratings, and Q&A.
Leverage UGC as a source of fresh, keyword-rich content that improves both conversion rates and organic performance.

Data & Insights

• Analyze funnel performance, customer behavior, and engagement metrics.
• Track KPIs such as conversion rate, revenue per visitor, average order value, and search effectiveness.
• Use insights to inform roadmap decisions and continuous optimization.

Key Focus Areas

• Conversion & Revenue Growth Streamlining the path to purchase and increasing revenue per visitor
• Product Discovery & Findability Improving search, navigation, filtering, and recommendations
• Platform Performance & Reliability Ensuring speed, stability, and scalability
• Customer Trust & Retention Building confidence through accurate content, reviews, and reliable experiences
• Operational Efficiency Reducing manual work and complexity through better systems and workflows

Qualifications
Required

• 36+ years of experience in product management, ecommerce, or digital product roles
• Proven experience owning and improving a consumer-facing ecommerce platform
• Experience with SEO, site search optimization, or structured data
• Strong understanding of UX, conversion optimization, and customer journey design
• Experience working cross-functionally with design, technology, marketing, and merchandising teams.
• Data-driven mindset with hands-on experience using analytics tools (e.g., Google Analytics)
• Familiarity with ecommerce platforms (e.g., Shopify, Odoo)
• Experience running A/B tests and experimentation programs

Nice to Have

• Background in merchandising, retail, or DTC ecommerce

Flexible work from home options available.