Job Description
As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes.
You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
- A firm understanding of marketing objectives and strategies, the human product relationship, and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
- Campaign maintenance : ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources
- Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor / Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop / assist with development of POVs
- Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
- Attendance and active participant in mandatory training sessions
Qualifications
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 1-3 years in Media
- experience in acquisition campaigns from start to finish
- Independently planning a campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Demonstrates critical thinking and problem solving abilities
- Strong presentation skills
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.
Paid Social Media Planner
Media Planner to join our marketing team. Demonstrated advanced paid media knowledge, including media math. Drive and manage overall paid media strategy and associated tactics to meet all client goals through campaign optimization. Create media projections that reach client goals based on a combinat...
Media Planner
The Media Planner will be an integral member of the Corporate Commercial Global Media team that builds the strategic media vision for Four Seasons Hotels and Resorts. Reporting to the Global Media Manager, the Media Planner will be responsible for research, strategy and planning across digital marke...
Media Assistant Planner (Spark)
Assist the Planners and Supervisors in managing and executing approved media plans (all media). Responsible for inputting non-broadcast/OLV media buys and managing any discrepancy reconciliations including actualizing media spending . The Media Assistant is an important member of the Planning team w...
Media Planner
The Media Planner is responsible for strategizing, planning, and executing digital media-related activities on selected projects. The media planner reports directly to the media supervisor. Develops and presents strategic digital media solutions with purpose of growing digital media revenue in all a...
Assistant Media Planner
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic and effective media plans. Gather and analyze marketing, client, industry, competitive, human insight data to determine client’s advertising and media needs as it ...
Senior Media Planner
The Media Planner Senior is responsible for the planning, strategizing and fulfillment of digital media-related activities for assigned clients. Represents Media department in project kick-off meetings, voicing questions pertaining to media scope/definition, and providing input on media solutions an...
Media Planner
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans. This Media Planner at Spark will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful...
Media Planner
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans. As a Media Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive bus...
Media planner (SPARK)
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans. As a Media Planner at Spark Foundry, your role is to develop media plans that deliver on client objectives, while ensuring that human insights dri...
MARKETING CAMPAIGN SPECIALIST (12 Month Contract)
Specialist, Marketing Campaign. Reporting to the Manager of Marketing Planning Services & Campaign Operations, you'll collaborate with cross-functional teams like marketing, production, media channels leads and merchandising to execute impactful end-to-end full funnel campaigns that align with our s...