Media Planner

What we're looking for

The Media Planner is responsible for strategizing, planning, and executing digital media-related activities on selected projects.

The media planner reports directly to the media supervisor.

What you'll do

• Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
• Oversees reporting and analysis processes.
• Designs strategic roadmaps, including growth pillars, channel priorities and tactic testing.
• Leads all direct display tactics, from media buying to campaign management and optimization.
• Maintains macro view of digital media performance, making strategic optimization decisions where necessary.
• Develops and presents strategic digital media solutions with purpose of growing digital media revenue in all avenues.
• Reviews and provides strategic input that influences digital media performance.
• Identifies opportunities to test various digital media strategies and technologies to add to our digital media service offerings.
• Researches digital media solutions, technologies, and conversion best practices to support offerings and new business development.
• Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
• Assists with ad hoc media planning and buying support for select brand and social campaigns.
• Works with Account Managers to define and estimate projects and technical tasks and plan overall budgets.
• Works with Account Managers to manage operational delivery including priority setting, coordination of deliverables, and long-term direction on projects.
• Works with Campaign Managers who will set up / monitor / optimize the campaign in platforms

What you'll need to bring

• Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
• 3+ years online media planning
• Expert knowledge of the digital landscape, including online campaigns, new technologies used in both front and backends, social media, and online marketing.
• Expert knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
• Expert knowledge of conventional and unconventional digital media buying and acquisition models (CPA, CPC, CPM, CPE)
• Expert knowledge of major ad-serving platforms, CPC bidding platforms (e.g. Marin, Acquision, etc.), Facebook PowerEditor, and Google AdWords (GAP certification is an asset).
• Expert knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, macros, etc.).
• Advanced knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
• Ability to create compelling presentations and documents communicating campaign plans, reports, post mortems, etc.
• Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts.
• Advanced knowledge of Social Insight tools (i.e. Facebook Audience Insights).
• Advanced knowledge of SEM platforms & optimization (i.e. Google AdWords, Bing, etc.).
• Knowledge of Enterprise Analytics tools (i.e. Google Analytics, Omniture, etc.)
• Advanced knowledge of bid management or cross-marketing platforms.
• Knowledge of analytical methodologies used for optimization and evaluation of multi-channel marketing campaigns (customer segmentation, predictive response models, marketing analysis, trend analysis, forecasting, etc.)
• Advanced computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Internet / Web, Social Media).
30+ days ago