Data Analyst (Marketing)

Overview

Join the .CA and Registry team at CIRA and help shape what it means to be Canadian in the digital world! Our .CA domain is more than a web address—it's a symbol of Canadian pride and a cornerstone of our national digital presence. By managing over 3 million .CA domains, CIRA’s role is crucial in maintaining the .CA domain’s integrity and ensuring it supports the diverse needs of Canadian businesses and individuals.

By working with the .CA brand, you’ll play a part in enhancing the .CA domain's role in representing Canadian identity - ensuring that it continues to serve as a trusted and recognizable symbol online. Join us in celebrating Canada’s digital landscape and make a meaningful impact on how Canadians connect, communicate and thrive online.

Who You Are

You are a strategic thinker with a passion for transforming data into stories that drive impact. Curious by nature and rigorous in your approach, you excel at finding patterns, uncovering opportunities, and translating complex analyses into clear recommendations that fuel marketing growth.

You thrive at the intersection of marketing and business intelligence, bringing both technical expertise and commercial awareness. Collaborative and solutions-oriented, you’re comfortable leading data initiatives, guiding stakeholders through insights, and ensuring that every decision is grounded in evidence. Above all, you see data not just as numbers, but as a powerful tool to shape strategies, strengthen partnerships, and accelerate the success of our .CA business.

What You’ll Do

• Oversee data and research projects in support of marketing and business objectives by defining goals, requirements and methodologies, and working with outside vendors as required.
• Drive data excellence by implementing and refining best practices for data reporting and accessibility, empowering our growth initiatives with clear, actionable insights.
• Generate comprehensive business and campaign performance reports and dashboards that not only identify trends but also provide actionable feedback to optimize our strategies.
• Build strong relationships with cross-functional teams and effectively present data insights to management and executives, influencing key business decisions.
• Assess the effectiveness of our marketing campaigns using various techniques, including marketing mix models and third-party reporting systems, to measure and maximize ROI.
• Analyze website and UX data using GA4 and Google Tag Manager and recommend ways to optimize the customer journey on our website.
• Work closely with external vendors and internal teams to support forecasting and help set and measure KPIs, and maintain a robust analytics framework, ensuring all stakeholders have access to the data and insights they need.
• Champion a data-driven culture by advocating for the use of data across the company, helping teams leverage tools, insights, and processes that enhance our performance.
• Support A / B testing initiatives by providing pre-test analysis, test setup guidance, and post-test interpretation of results.

What You Bring

Who We Are

At CIRA, we’re driven by a passion to make a positive impact on Canada’s digital future. We’re not just asking, ‘What more can we do?’—we’re actively exploring new frontiers to enhance and secure the internet for all Canadians. Our recognition as one of the National Capital Region’s Top Employers for nine years is a testament to our vibrant culture. We believe in fostering an environment where collaboration and candour are second nature and where diverse perspectives are integral to our success, because we know that great ideas come from everywhere. If you’re passionate about innovation and ready to make a difference in a dynamic field, join us and help shape the future of the internet!

CIRA embraces a blend of remote and IRL in-office work to keep our team connected and engaged. Our Ottawa headquarters is a hub for regular events and social activities that bring our team together, encouraging a strong sense of community within our organization. No matter where you work from, you\'ll always feel part of our vibrant team and our shared mission.

For any accommodations during the recruitment process, please contact us at peopleandculture@cira.ca

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