Position Details
What You Will Do
- Develop and recommend strategies, plans and roadmaps for campaigns or tactics addressing Loyalty objectives
- Leverage various marketing channels and tactics to meet campaign objective, timeline and budget parameters
- Lead campaign planning meetings and brainstorms with key stakeholders, to obtain new marketing ideas, and key insights / feedback to create a strategies or campaigns
- Manage campaign budget, process invoices, update monthly accruals and track in accordance with Loyalty Marketing budget
- Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative.
- Ensure all communications and campaigns adhere to the loyalty strategy, advertising regulations and partner brand guidelines
- Work with Business Insights & Analysis teams to develop and produce post-campaign analysis
- Work closely as needed with other Loyalty team Members, Marketing Enablement teams and external stakeholders to develop plans and campaigns
- Collaborate with other LOBs to cross-promote our Loyalty partner offers
Who You Are
- College diploma or University degree, with focus on Marketing, Business, Strategy, or relevant field.
- At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results
- Having strong project & budget management skills
- Should possess strong analytical skills to interpret results, find patterns, use data / insights, provide actionable recommendations
- Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally.
- Experience in multi-channel marketing from online to print.
- Experience in, Workfront or PowerBI or similar types of software are added assets
- Should be action oriented having creative problem solving skills and attention to detail
- Internal Applicants will be considered for secondment
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