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Marketing Manager

Marketing Manager

OLIVER Agency - North AmericaToronto, ON
1 day ago
Job type
  • Full-time
Job description

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role :

As a Marketing Manager on the Customer Marketing team, you'll be responsible for developing and managing integrated, direct-to-consumer marketing campaigns, as well as a wide variety of marketing activities, including lead generation, market analysis, vendor relationships, media management, and program development. Our ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact customer strategies and personalization tactics. If you are passionate about Growth Marketing, thrive at the intersection of data, innovation, and marketing, and are customer obsessed, this is the place for you.

What you will be doing :

Program Deployment & Delivery

  • Develop and deploy direct marketing campaigns to acquire new customers, and meet specified targets for new customer acquisition
  • Track innovative marketing approaches and competitive positioning and continually push the envelope to ensure the client employs and leverages all opportunities (positioning, spend, communication vehicles etc.) to ensure we communicate in the most compelling way to achieve our objectives
  • Serve as a strategic expert and lead on initiatives that not only drive sales growth for the insurance business but also improve brand performance
  • Build strategic campaigns and measure performance across a portfolio of earned and paid channels while pivoting as required to meet evolving business and industry landscape
  • Work with data to analyze needs of customer prospects, business and effectively translate analytics into clear insights and actionable recommendations
  • Manage multiple projects concurrently from ideation through execution, while reporting on key milestones to internal and external stakeholders

Performance Marketing

  • Work with the performance marketing center of excellence to deploy multi-million-dollar budgets across all performance marketing channels including Paid Search, Paid Social, Programmatic, and Offline channels including TV, OOH and Radio etc.
  • Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
  • Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management
  • Work closely with agencies and in-house team to optimize media buying in effort to hit growth targets while being conscious of cost
  • Monitor budget pacing and key performance metrics including new customers, LTV, and CPA across performance marketing channels

    • Relationship management

  • Work closely with internal partners (Business, Data Analytics, Legal, Compliance, Digital Marketing Teams, Creative Services) and external partners (Creative and Media agencies) on national marketing and advertising campaigns, including creative development, execution and measurement
  • Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
  • Manage day-to-day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to customer acquisition marketing
  • Influence without authority, ability to motivate and manage a cross functional, blended team of specialists
  • Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

    • What you need to be great in this role :

  • 5+ years of Marketing, Digital and Business Management experience
  • Masters or MBA a plus
  • Advertising agency experience or experience partnering with agencies
  • Financial services industry experience an asset (but not required)
  • Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
  • You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
  • Proven track record for coaching high-performing teams
  • Experienced practitioner of Agile Marketing
  • Ability to generate meaningful business and customer insights from a variety of dashboards
  • You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
  • You are comfortable owning revenue targets and managing budgets

    • Req Id : 10119

    LI-PS1 #LI-midsenior

    About OLIVER :

    OLIVER believes that agencies work better inside a brand's organization - delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.

    Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best - we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.

    Our Values and how to live them

  • Ambition. You look for opportunities to deliver greater value to those around you
  • Imagination. You identify a range of solutions to problems
  • Inspiration. You lead by example and encourage others
  • Inclusion. You are actively pro-inclusive and anti-racist across our community, clients and creations
  • Learning . You have excellent listening skills that helps you to learn from our clients and those around you
  • Results. You accept responsibility for your action

    • We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

    Inside Ideas Group and its' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.

    Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.