Job Description
The Director, Product Management (Retail Marketing) is responsible for developing and executing product marketing plans for the Cavendish Farms Retail division in Canada, US and Internationally.
The successful candidate will manage the Retail product marketing team, develop the product portfolio strategy, oversee execution of packaging, sponsorships, shopper marketing, and collaborate on product innovation and renovation projects.
Responsibilities
- Develop and execute product marketing plans for Cavendish Farms Retail division in Canada, US and International
- Develop and execute shopper marketing plans
- Oversee product portfolio brand packaging design for Retail in Canada, US and International.
- Provide team leadership and coaching for Retail product marketing team
- Evaluate in-market initiatives and periodically review the status of the current portfolio to ensure the maximization of sales, profitability, and a consistent customer experience
- Strategic planning collaboration with Sales on customer plans and meetings
- Strategic planning collaboration with Innovation and Insights on product innovation strategy for Cavendish Farms brand and customer brands
- Develop and execute marketing sponsorship plans
- Develop and deliver customer presentations
Qualifications
- Completion of post-secondary education
- Minimum 10 years related experience (preferably in food, packaged goods environment)
- Exceptional analytical skills used to assess current product performance as well as forecast sales, penetration, etc.
- Naturally proactive with a high degree of self-discipline and organization skills in order to manage numerous overlapping projects and deadlines
- Superior interpersonal and formal presentation skills
- Outstanding leadership and customer relationship skills
- Strong problem solving and decision-making skills
- Understanding of food processing / manufacturing environment
- Excellent written and verbal communication skills
LI-LP1
About Us
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees.
At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results.
With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment.
We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria.
We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.
About the Team
Cavendish Farms is a leading producer of frozen food products for retail and foodservice markets throughout Canada, the United States, and around the world.
We have two state-of-the-art potato processing plants in PEI, one in Lethbridge, AB and another in Jamestown, ND. Headquartered in Dieppe, NB, the company also operates an appetizer plant in Wheatley, ON and has sales office locations in Toronto and Boston.
Cavendish Farms is proud to offer a competitive salary and benefits package including but not limited to :
- A flexible health, drug, dental, and vision plan
- Employee & Family Assistance Programs
- Health & wellness reimbursements, includes gym memberships, fitness classes or online workout programs
- Maternity leave top-up program (if applicable)
- RRSP matching program
- Opportunities to take part in job related training and development as well as 24 / 7 access to online curated learning
- Growth and progression opportunities within Cavendish Farms and the larger network of the J.D. Irving, Limited group of companies
- Hybrid work schedule (if applicable) to provide you the flexibility to work from home up to 2 days per week
- Relocation costs (if applicable)
Director, Product Management (Retail Marketing)
The Director, Product Management (Retail Marketing) is responsible for developing and executing product marketing plans for the Cavendish Farms Retail division in Canada, US and Internationally. The successful candidate will manage the Retail product marketing team, develop the product portfolio str...
Director Product Lifecycle Management
Ballard’s Commercial team PLM Department has a new position for a Director of Product Lifecyle Management, Motive Modules in the Product Line Management Department based in Burnaby. A minimum of 10 years in hardware product line management, or a minimum of 10 years of experience in product developme...
National Director of Product Management
The National Director oversees the activities of the team dedicated to product management, in charge of developing and maintaining the various ranges. These strategies will then be presented to the Vice President of Product Management and General Management for approval before implementation. Respon...
Director of Product Marketing
Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging. If you think you would be the right person to join our team working towards this goal, we would love to hear from you! Magn...
Digital Marketing Specialist
Apex Systems is an IT Services firm and we are looking for a Digital Marketing Specialist with strong communication, background in Marketing Strategys, experience with Adobe - Google Analytics, and s. ...
Remote Sales Representative
Globe Life – American Income Division seeks a highly motivated Insurance Sales Representative to join our team remotely. As an Insurance Sales Representative, you will reach out to potential clients to advise on life insurance products to meet their needs. Average first...
Entry Level Sales Representative - Remote (Training Provided)
We are looking for entry-level life insurance agents! We can help you get your license this week and have you protect families in your local area! Company Offers: Inbound lead system Remote Schedule Flexible Sales Opportunities Great weekly training ! Excellent community of agents...
Senior Product Manager, Audiences
Proven experience as a Product Manager at a digital SaaS company wherein you’ve shipped large, complex products before (and can speak to their successes). On StackAdapt's Product team, you will be building products that help our customers thrive. There is no "standard" day for a Product Manager at S...
(Remote) Director Of Sales
Are you a trailblazing Sales Director with a knack for charting new territories? NorthStar Utilities is on the hunt for a leader like you to helm our net new sales and pioneer our sales strategy across the North American and Caribbean markets. If you've got a proven track record of crafting winning ...
general manager, sales - trade, broadcasting and other services
Select middle managers, directors or other executive staff; delegate the necessary authority to them and create optimum working conditions. ...