Marketing Operations Specialist

What your team does :

The Marketing Operations team is the center of operational excellence on Clios marketing team. It is a centralized operational function with responsibilities of campaign operations, database and segmentation management, reporting and insights, email marketing, go-to-market and top-of-funnel infrastructure, and tech stack management.

We build best in class infrastructures and automations that drive a high performing marketing team. We collaborate closely with the RevOps, SalesOps, BizOps, and CSOps teams across the business to deliver cross-functional initiatives.

Who you are :

Reporting to the Senior Manager, Marketing Operations. The Senior Marketing Operations Specialist will work alongside a team of exceptional automation experts to build a center of excellence in the organization.

The successful candidate will be able to work at both strategic and tactical levels working to bring programs to life to drive desirable customer experience and business outcomes.

What you'll work on :

Build scalable programs, infrastructure, and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, lead funnel, lead flow, lead scoring, and digital advertising.

Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed.

Work closely on data, reporting, and infrastructure projects with the Revenue Operations team.

Build, refine and optimize our marketing data governance programs.

Optimize, build, and enable our list segmentation and audience targeting approach.

Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports.

Partner with MarOps team in administering Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building / maintaining lead scoring, and auditing data.

Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required.

Develop and refine processes to optimize team efficiency and collaboration.

Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted.

Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team.

What you may have :

2+ years proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)

2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)

Proficient in data segmentation and reporting

Flexibility and ability to work in a fast paced and dynamic environment

Knowledge of HTML and CSS

Strong communication skills

Serious bonus points if you have :

Previous experience working at a high growth SaaS company

Marketo Admin Certified

Salesforce Admin Certified

Knowledge of query languages (SQL)

LI-Hybrid

What you will find here :

Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include :

Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min.

once per week on our Anchor Day.

Flexible time off policy, with an encouraged 20 days off per year.

$2000 annual counseling benefit

RRSP matching and RESP contribution

Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The full salary range* for this role is $77,500 to $91,200 to $104,900 CAD..

We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio.

The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.