Vice president of marketing Jobs in Cambridge, ON

Job Description

Job Description

Join easyhome — Canada’s largest lease-to-own business and a proud part of the goeasy family. At goeasy, our people and culture are the heartbeat of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades including being named one of Canada’s Top Growing Companies, certified as a Great Place to Work®, and recognized among the Best Workplaces for Women and for having one of the Most Trusted Executive Teams. These achievements speak to our commitment to building an inclusive, high-performance culture where people thrive and innovation drives us forward.

At easyhome, we make more than home goods accessible — we help Canadians build brighter futures. Through flexible weekly and monthly payment plans, we give our customers the power to furnish their homes, improve their quality of life, and take steps toward stronger financial standing. If you’re passionate about making a difference, join us and be part of a team that empowers people to create comfortable, confident lives — one lease at a time.

For internal applicants, please visit the internal HUB Hiring Page for eligibility criteria prior to application

Role Overview :

Reporting to the Senior Vice President and Chief Operating Officer of easyhome, the Divisional Vice President (DVP) will lead the strategic and operational direction of easyhome’s retail business. Responsible for driving profitable growth, the DVP will oversee a network of approximately 75 store locations and lead a high-performing team of 7–10 Regional Managers.

This executive will bring deep expertise in the Canadian retail landscape, including regional market dynamics and consumer behavior. The ideal candidate will also demonstrate strong awareness of evolving domestic and global retail trends, positioning easyhome for continued innovation and competitive advantage.

What You’ll Be Doing :

• Providing strategic leadership and operational oversight to drive financial performance across the retail network, with a focus on sales growth, portfolio health, and disciplined expense management through the direct leadership of Regional Managers.
• Prepare on a quarterly basis, or as otherwise required, a business plan for each of the Sales teams on actionable items to achieve the predetermined budget and sales targets;
• Drive sales and profitability while setting and ensuring compliance of store financial plans and sales budgets including operational headcount, overtime spend / labour cost
• Serve as a key liaison between easyhome retail operations and enterprise functions such as Human Resources, Marketing, IT, Finance, Real Estate etc.
• Develop and maintain strategic store operations, procedures and policies with a focus on transformation / modernization of the easyhome business
• Manage performance and development plans for Store Management and Regional Retail Managers, taking ownership of succession planning within your Division of retail leadership with an emphasis on developing internal leaders for the Regional Manager position
• Ensure consistency in standards by training and developing Regional Retail Managers on company processes, policies, procedures, marketing principles, sales strategies and people leadership
• Participate in the recruitment process while maintaining talent pipelines to ensure the placement of the right people in the right branches
• Ensure execution of Operations Standards within the Division including adherence to operating protocols, underwriting criteria, and general legal and legislative compliance
• Ensure alignment to the strategic vision, development and management of the easyhome Division to the overall corporate vision and strategy
• Manage employee engagement, retention, turnover, bench strength of internal talent and promote a respectful workplace where individual team members are supported to do their best work

Qualifications

Note : While we are open to talent across various provinces in Canada, this role requires in-person presence at our Mississauga, Ontario head office a minimum of two days per week.

Diversity, Inclusion, and Equal Opportunity Employment :

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information : All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

Additional Information :

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.