Role and responsabilities

FEDERATION CJA has been the driving force in a vibrant Montreal Jewish community for over 100 years. In partnership with a network of agencies and organizations, Federation CJA builds and sustains this community by providing leadership and by supporting the delivery of services and programs to care for the vulnerable and those in need, to ensure a bright Jewish future, to represent and defend communal interests and to positively affect issues in the wider society.

For more information, visit our website at :

Reporting to the Chief Development Officer, the Senior Director of Strategic Marketing and Communications is responsible to oversee and direct the strategic and tactical marketing of Federation CJA (the “Federation”). This position will lead the development and implementation of an ongoing branding, communications and marketing strategy for the Federation, its divisions, and its activities that builds financial resources, community engagement and participation.

More specifically, your responsibilities will consist of :

Strategy and Leadership

• In collaboration with the Chief Development Officer, lead the development and implementation of an ongoing branding, communications and marketing strategy for the Federation, its divisions, and its activities that builds financial resources, community engagement and participation;
• Translate the strategy into a plan and tactics that include messaging and segmentation to maximize the Federation’s effectiveness with its various constituencies, and that integrates the urgency of short-term fundraising with long-term community vitality;
• Raise impact awareness of the Federation in the Jewish community consistent with the Federation’s mission and strategic plan;
• Serves as primary media and public relations lead for the Federation, positioning Federation in the media and social media and managing the institutional agenda in a changing media world, and maintains positive on-going relationships with key representatives of the Jewish and local secular media, including print and broadcast. Be part of media management team as relates to advocacy and / or crisis communications;
• Direct the strategic vision for the annual Combined Jewish Appeal campaign marketing and other institutional resource development efforts related to fundraising activities and engagement events;
• Acts as creative director and provides strategic insight on a range of initiatives, from initial concept to final presentation;
• Serve as marketing liaison with affiliated agencies and organizations, UIA Federations Canada, The Jewish Federations of North America, and other Federations;
• Continue to drive the organization forward in the evolving digital communications space, by deploying innovative strategies and integrating best practices into the Federation’s marketing plans including, but not limited to web, CMS, CRM, solicitation, email, social media, etc.;
• Leverage digital analytics, and the intersection where available with the organization’s CRM, in order to optimize communication efforts, track marketing effectiveness over time, and enable data-driven decision making within the organization;
• Manage the considerable production of all communications for the Federation including but not limited to : brochures, logos, invitations, advertising, press releases, videos, newsletters, annual reports, impact reports, websites, emails, social media, and news articles, which are consistent and mutually supportive in terms of positioning, image, and voice;
• Ensure consistent Federation messaging and branding across Federation departmental and agency communications;
• Must have copywriting skills including long copy, corporate communications speeches and other executive office communications, etc. and editing ability in concert with copywriting team;
• Familiarity with media planning and buying practices as part of an extended team.
• Participation and reporting at the Board of Directors level on all matters regarding organizational marketing and communications

Management

Experience and requirements

Academic background