Applied behavior analysis Jobs in Innisfil, ON
Audience Insights Manager
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MetrieAny LocationAudience Insights Manager
AutodeskOntario, Canada- Full-time
Position Overview
Autodesk is seeking an experienced insights professional to join our Audience Insights team in the Worldwide Marketing Organization. As an Audience Insights Manager, you will be responsible for crafting and executing a variety of research and strategy projects that influence both short-term and long-term business decisions. In this role, you will partner with go-to-market stakeholders to grasp their core challenges, form hypotheses, and translate them into research and analysis requirements.
The ideal candidate will have a demonstrated track record of understanding and executing research, along with experience with market intelligence data and methodologies.
We are seeking someone who has natural curiosity in understanding customer needs and behavior; is able to provide meaning behind the data; and believes in the power of storytelling to develop actionable insights and business strategy.
Responsibilities
Incorporate and process data from multiple studies, including market research data, strategy narratives, customer transaction history, and visitor website activity, to create coherent and compelling stories
Articulate business needs and help push hypotheses generation with core business partners
Craft visually impactful reports and presentations, effectively communicating complex data stories to stakeholders
Demonstrate flexibility to quickly respond to ad hoc analytic or research requests common in this dynamic, fast-paced, data-driven environment
Execute both qualitative and quantitative research projects. Using methodologies including focus groups, interviews, and surveys that generate insights and guidance for our different audiences
Size markets and opportunities, leveraging competitive intelligence to inform business decisions, and understanding industry trends
Minimum Qualifications
3 to 4 years of professional experience, working in insights, market research and / or market intelligence roles
Knowledge of market research techniques (focus groups, interviews, community forums, online surveys, etc.), survey design, sampling plans and analysis, discussion guide creation, qual and quant research data analysis and data visualization
Ideally, knowledge of market datasets such as the Total Addressed Market or competitive intelligence
Experience working closely with data; working through multiple data points and bring the results to life in an easy-to-digest story
Good communication skills, written and verbal, with clear examples of presentation work. Also, able to adapt communication style to persuade stakeholders across the business
Ability to travel 10%, including internationally
A passion for data and analysis, with a curiosity to get to the root of a problem and solve it
Familiarity with the architecture, construction, design and manufacturing, and / or media and entertainment industries preferred
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