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Advertising manager Jobs in Dollard-Des Ormeaux, QC
- Promoted
Marketing Director
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RONA+Laval, QC, CanadaMarketing Director
SGS Sports Inc.Mont-Royal, QC, Canada- Full-time
The company :
SGS Sports is a swimwear company based in Montreal, Canada. The company has been the Body Glove swimwear licensee since 1984 and markets its own swimwear brands Eidon and SKYE.
Job summary :
The Marketing Director plays a pivotal role in shaping and driving the overall marketing strategy for our brands. This leadership position requires a dynamic individual to oversee brand evolution, manage a diverse team, and ensure all marketing initiatives are executed to the highest standard.
We are looking for a strategic and creative leader with exceptional organizational and communication skills.
The individual will be reporting to the President and will have four direct reports : 2 x graphic designer, 1 x marketing specialist, 1 x eCommerce and digital marketing manager.
Key responsibilities :
- Lead and manage a marketing team of 4
- Ensure the consistency and evolution of brand identities
- Oversee and allocate the marketing budget (yearly planning + monthly re-forecast as required)
- Plan, coordinate and attend local and overseas photoshoots (eCom and campaign) for all three brands
- Develop bespoke trade marketing strategies for key partners
- Create and manage all visual assets for trade shows and attend events providing support for the sales team
- Drive eCommerce strategies, driving UX improvements and CRO through A / B testing and data-driven decisions
- Direct the creation and implementation of engaging content strategies across platforms
- Lead and optimize digital paid campaigns across multiple channels through various objectives
- Develop PR strategies to enhance brand visibility, establish media relationships, and drive positive public perception
- Oversee the design and optimisation of marketing catalogues
- Collaborate closely with sales, design / product development, and logistics teams to align marketing strategies with business goals
- Measure and report on KPIs to track the effectiveness of marketing efforts and identify areas for improvement
- Other ad hoc duties as they arise from project to project
Requirements :
Benefits :