Marketing Manager

Company Description

At Kenny U-Pull, we take pride in giving used vehicles a second life. Our 27 auto recycling yards across Quebec, Ontario, New Brunswick, and Nova Scotia are backed by 400+ employees who are passionate about reinventing the market for used cars and helping to create a greener environment for generations to come. Since 2008, we have recycled over 1 million vehicles and counting!

Kenny U-Pull is a division of American Iron & Metal (AIM), a recognized global leader in the metal recycling industry, with more than 125 site locations, 4000 employees worldwide and over billion dollars in yearly sales.

Job Description

Permanent full-time position

Schedule : Monday to Friday, daytime

Workplace : 2185 Montée Masson, Laval, QC H7E 4P2, Canada

Must be able to travel across Canada

ON SITE WORK ONLY

Reporting to the VP of Kenny U-Pull, the Marketing Manager , will be responsible for developing and implementing innovative strategies, leading both the Digital Marketing and Retail Marketing teams, and driving the growth of our business.

If you're a strategic thinker with a passion for marketing and leadership, we invite you to be part of our exciting journey.

Key Responsibilities

• Develop and execute an annual marketing plan that aligns with our business objectives and is designed to achieve expected KPI targets.
• Develop and manage marketing budgets, timelines, and resources to ensure efficient and timely delivery of campaigns and projects.
• Create and implement innovative strategies, to increase traffic to our branches, enhance customer satisfaction, and support overall business growth.
• Hire, lead, mentor, and manage a team of marketing professionals, providing guidance, feedback, and support to foster growth and success.
• Lead efforts to standardize distinctive in-store elements, including merchandising and branding, to maintain a cohesive brand identity across all locations.
• Foster partnerships with local communities and businesses to enhance brand visibility and strengthen relationships within each market.
• Lead the retail marketing team, developing and executing strategies tailored to each locations unique needs, local market dynamics, and customer preferences.
• Manage and lead the digital marketing team responsible for generating high-quality leads for our buyers and call centre.
• Overseeing digital advertising campaigns, search engine optimization (SEO), email marketing, social media advertising, and other online marketing initiatives.
• Monitor and analyze key performance indicators (KPI) to measure the effectiveness of retail and digital marketing campaigns and adjust strategies as needed to achieve traffic and sales objectives and maximize ROI.

Qualifications

Additional Information

What we offer :