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Digital Marketing Specialist

Digital Marketing Specialist

American Iron and MetalLaval, Quebec, Canada
18 days ago
Job type
  • Full-time
Job description

The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads and maintain a strong digital presence online to align with the Car Buying Leads objective. This role requires creativity analytical skills and a deep understanding of digital marketing tools and trends. The duties include researching strategizing with other professionals and creating campaign content.

Your responsabilities will be :

  • Create design and execute digital marketing strategies including :

SEM : (PPC) campaigns on the Google Ads platform : Create Manage and Optimize Google Ads Campaigns : Develop keyword strategies write ad copy set budgets and manage bids to maximize ROI.

  • SEO : Manage and implement SEO best practice to increase traffic and generate organic leads
  • Implement and Refine Lead Generation Campaigns : Design and execute campaigns aimed at generating quality leads through various digital channels respecting the set CPA and ROI.
  • Social Media :  Develop and Execute Facebook Ads : Plan create and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
  • Website Design (WordPress) :  Utilize WordPress for website design and maintenance.
  • Monitor and Analyze Campaign Performance : Regularly track and report on PPC performance metrics including CTR CPA ROAS and conversion rates to identify areas for improvement.
  • Collaborate with internal teams and vendors to launch campaigns on time and within budget.
  • Landing Page Optimization : Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and touchpoints.
  • Track and Measure Campaign Performance : Use tools like Google Analytics Google Ads Google Search Console and Facebook Business Manager to monitor and analyze campaign results.
  • Keep up with the latest trends algorithm and industry best practices to ensure that our strategy remains effective;
  • Forecasting and Planning : Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
  • Client and Stakeholder Communication : Prepare presentations and updates for internal stakeholders or clients providing clear insights into campaign performance and next steps.

    • Qualifications :

  • BS / MS degree in marketing or a related field
  • 23 years experience in digital marketing.
  • Demonstrable experience leading and managing :

    • SEO / SEM

  • Social media
  • Display advertising campaigns
  • WordPress website design
  • Excellent analytical skills
  • Excellent verbal and written communications skills (Bilingual)

    • Additional Information :

    What we offer :

  • Eligible for  paid vacation upon hire
  • AIM tuition assistance program
  • Full  group insurance  plan
  • Virtual doctor  (24 / 7 access to a doctor)
  • Group RRSP  with matching employer contribution
  • Employee Assistance Program (EAP)
  • Exclusive employee discounts on parts at any Kenny location
  • Companyorganized events throughout the year (barbecue Christmas party etc.)
  • Exceptional advancement opportunities
  • Vacation quota is prorated according to the period of activity during the year.

    • Remote Work : Employment Type :

    Fulltime