(Canada) Marketing Data & Insights Analyst

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real time patient insights.

For over 20 years, the company has been focused on realizing its vision : to help create a world in which providers and plans can confidently deliver frictionless care.

Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America.

Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.

At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues.

Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America.

We believe that work becomes profoundly fulfilling when driven by a higher purpose.

Join us and be part of a team that is making a real impact.

Position Summary :

As a Marketing Data & Insights Analyst, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy.

You will work with cross-functional teams and multiple data sets to monitor trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders.

You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution.

Key Responsibilities :

• Analyze trends of campaign performance to provide actionable insights that support growth strategy.
• Track, measure and report digital performance to ROI, through all technology platforms and digital channels against planned KPIs.
• Manage the insights strategy and perform analysis on customer responses to marketing messages, buying paths, and create action plans focused on optimization.
• Partner with all Marketing functions to ensure compliance with technology integration processes and SLAs.
• Act as a project manager for the marketing analytics team, maintaining documentation and data governance.

Required Experience :

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and / or Computer Science.
• 5+ years of Digital B2B Marketing Analytics and / or performance measurement experience.
• Awareness of current and future industry trends related to Buyer Journey Engagement.
• Experience in analyzing content performance specific to its ability to optimize content strategy.
• Experience in using tools to gather data and translate it into actionable growth strategies.

Skills / Behaviors :

• Business acumen, strategic thinking, analytical and problem-solving skills.
• Proven interpersonal skills, with ability to obtain consensus among multiple stakeholders.
• Strong collaborative teamwork orientation in a changing environment.
• Detail oriented with ability to translate quantitative data into actionable recommendations.

Knowledge :

• B2B digital marketing ecosystem and its measurement.
• Experience with Salesforce, Google Analytics, Power BI, and data visualization tools.

$85,000 - $92,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $85,000 - $92,000 + 10% bonus + benefits, overtime eligible.

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic / civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

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