Paid Media Manager
COMPANY OVERVIEW
VirtualAd is a boutique performance marketing agency specialized in eCommerce and lead generation. We deploy full-funnel marketing strategies that combine Meta, Google Search, YouTube, Performance Max, Tik Tok, Email and SMS tactics to maximize revenue from new and existing customers.
COMPANY MISSION
VirtualAd has a mission to help our clients achieve profitable, scalable growth using digital marketing. We strive to work with our clients in collaborative ways that are strategic, long-term, and value based.
COMPANY VALUES
- Be bold, be legendary, be remembered
- Long-term gains over short-term pains
- No task is too big or too small
- Communicate with candour, respect & kindness
- Enjoy the journey, focus on the process, get results
- Celebrate the wins and losses
- It’s only a mistake if you don’t learn from it
- Create ads that are loved by clients, adored by customers, and extremely profitable
- Continuous learning and improvement
- Think independently - act collectively
COMPANY LOCATION
We are fully remote workforce - but are based out of Toronto, Canada. Please note, due to the high volume of applicants only individuals that reside and are legally authorized to work in Canada will be considered, all other applicants will be automatically disqualified.
KEY RESPONSIBILITIES
- Manage and support 8-10 client accounts
- Accountable for performance of client’s paid media campaigns.
- Have a clear understanding of client targets and KPIs.
- Create and update internal KPI dashboards for easy reference of targets and goal attainment.
- Ensure effective campaign setup and optimizations to meet client goals.
- Conduct rapid tests and optimizations with the goal of improving ROAS metrics.
- Lead weekly meeting with the account strategy team providing updates on campaign performance and target attainment.
- Support advertising revenue growth for companies with budgets ranging from $10k to $150k monthly.
- Develop internal processes, checklists, and SOPs to systematize ad-buying methodologies, improving client performance.
- Work closely with the creative team by supplying ad briefs and insights on high performing ads.
- Setup, troubleshoot, and test tracking to ensure proper attribution and reporting.
- Identify and communicate account growth opportunities to the strategy team.
- Support strategic business direction for the digital marketing department including hiring and training.
- Work closely with contractors as needed.
APPLICANT QUALIFICATIONS :
- Fluent in English, organized and able to meet deadlines consistently
- An original thinker, focused on first principles thinking
- The ability to articulate complex ideas, speak their mind and actively contribute to team and company growth
- Have a track record of being an A Player in previous roles, hobbies / interests, or sports
- Driven by the opportunity to have an impact on company processes, culture, and growth
- Self-learner, resourceful attitude, and a willingness to solve problems independently
- A data-driven mindset with an aptitude for sales and growing revenue
- 2-3 years experience with Facebook Ads, Google Ads, YouTube Ads, Pinterest Ads, TikTok Ads, Active Campaign, HubSpot, Google Tag Manager, Google Analytics managing $100k monthly budgets per project
- Capable of setting up tracking pixels, custom events, and complex tags for tracking purposes
- A team player who’s highly motivated, ambitious and solutions-oriented
- Experience with web builders including Wordpress and Shopify
- The ability to manage digital campaigns and optimize towards ROAS metrics
- Willingness to constantly A / B test, iterate, and optimize campaigns and funnels
- Previous agency experience is a bonus, but not required
COMPENSATION, PERKS & BENEFITS
- Competitive salary
- Corporate benefits and health spending account
- Remote working position
- Working with established online businesses
- Quarterly training and development courses
Paid Media Manager
Accountable for performance of client’s paid media campaigns. Facebook Ads, Google Ads, YouTube Ads, Pinterest Ads, TikTok Ads, Active Campaign, HubSpot, Google Tag Manager, Google Analytics managing $100k monthly budgets per project. ...
Project Manager
Ensure day-to-day activities on construction sites, including institution of health and safety protocols, trade coordination, identification of challenges, and associated problem-solving are being performed in alignment with the project schedule, the budget, and the available project workforce. Coll...
Indigenous Relations Content Marketing Intern
We are seeking a dynamic and engaged Content Creation Intern to join our Marketing team. This internship offers a unique opportunity to contribute to meaningful projects and gain hands-on marketing and communications experience in a supportive environment. Teladoc Health’s summer internship program ...
Social Media Manager
Social Media Manager to join our team. Are you passionate about leveraging social media to tell compelling brand stories? Lime Advertising Inc. Collaborate with Account Management and Digital Marketing teams to develop integrated social media strategies aligned with overall marketing objectives. Dev...
Trade Marketing Manager
As the B2B Trade Marketing Manager at EHPlabs, you will play a crucial role in driving the company's success by developing and executing strategic trade marketing initiatives that enhance brand visibility, drive sales, and foster strong partnerships with our retail partners. You will work collaborat...
Account Manager
Forecast and track key account metrics and present to Account Director/Supervisor. Elevate risks and collaboratively builds solutions with Account Supervisor or Director. Any other duties required by the Account Supervisor/Director. ...
Key Account Manager - GTA
Accountable for the performance of your immediate territory and contribute to the overall success of the Sales Department. Maintain a close visibility and transparency with your team manager, building effective routing plan monthly basis. ...
Paid Social Media Specialist
The Paid Social Media Specialist is responsible for the implementation, management, and optimization of social campaigns. The Paid Social Specialist is expected to bring a data-driven approach to campaign management, by consistently testing various targeting strategies and utilizing technology from ...
Marketing Coordinator (social media)
Responsibilities:* Develop engaging and compelling content for social media platforms, including but not limited to TikTok, Facebook, Instagram, Twitter, and Pinterest. Copywriting for various marketing materials, including social media posts, emails, blog posts, and website content. Monitor social ...
Manager, Key Accounts Team
As a Manager, Key Accounts Team, you'll lead a team of Key Account Managers who own the core relationship with our customers at all post-sale stages of their journey. The Ignition Key Accounts team helps accountants, bookkeepers and their clients transform the way they work together, and are respons...