Marketing Manager
Company Description
The Feldman Agency is a premier entertainment talent agency with over 40 years of experience in artist representation, talent booking, event services, and corporate consulting.
Representing a diverse spectrum of artists from around the world, from up-and-coming talent to critically acclaimed, award-winning acts, The Feldman Agency has a team of passionate professionals working out of offices in Toronto and Vancouver.
Role Description
This is a contract role for a Marketing Manager. The Marketing Manager will be responsible for overseeing day-to-day marketing activities, including developing and implementing marketing strategies, managing digital marketing campaigns, conducting market research, and collaborating with cross-functional teams.
This is an on-site role located in Toronto, ON. The primary focus will be the inaugural Summer Concert Series at The Bowl at Sobeys Stadium
What this role will do
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for The Bowl at Sobeys Stadium
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans.
- Develop impactful promotions for The Bowl events using multiple regional media partners.
- Compile and share extensive audience and artist demographic information to shape development of marketing plans.
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Coordinate street team and grassroots marketing efforts with local market contacts when required
- Day of show event coverage as necessary
- Ensure show information is accurate across all venue branded touchpoints
- Partner with Marketing team to Implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for F&B, ancillary product needs, VIP communications
- Build and coordinate deployment of venue email communications with a mix of manual efforts and automation maintenance for show related content as well as fan related communications
- Oversee creative service request process to develop high-impact creative executions across email, social, print and signage
- Oversee guest relations & communication via venue branded touchpoints
Qualifications
- Proven experience in marketing management (minimum 3 years experience)
- Strong knowledge of digital marketing strategies and techniques
- Experience with market research and analysis
- Excellent written and verbal communication skills
- Ability to multitask and meet deadlines
- Proficiency in marketing software and tools
- Experience in the entertainment industry is a plus
- Bachelor's degree in Marketing, Business, or related field
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