Paid Ads Specialist - Digital Marketing for Muslim Charities & NFPs

Company Overview :

1Web is a pioneering digital marketing firm specializing in supporting charity and non-profit organizations. We are committed to crafting campaigns that resonate with our primary audience, the Muslim community, enhancing fundraising and awareness for crucial causes.

Role Overview :

We are looking for a Paid Ads Specialist, an Ads fanatic with a growth hacker mentality who is obsessed with conversions.

Our agency focuses on bringing in actual results, whether that’s sales, donations, or leads.

As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.

Key Responsibilities :

• Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.
• Work alongside content & product teams to develop creatives for campaigns.
• Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.
• Stay within target ROAS and CPA benchmarks and allocated budgets.
• Continually optimize campaign performance based on data.
• Assist digital strategists in developing new funnel and campaign strategies.
• Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A / B testing, split-testing) to maximize ROI.
• Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.
• Report on campaign performance weekly, monthly, and quarterly to the wider team.
• Develop and manage paid media buying processes within the company.
• Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.

Requirements

• 3+ years of experience and knowledge in paid media buying.
• Background in advertising, marketing, and strong digital marketing experience.
• Certification in Facebook Ads and Google Ads.
• Understanding and practical knowledge of UTMs and performance tracking.
• Ability to communicate well and enjoys teaching or helping others.
• Ability to think strategically in relation to funnels and campaigns.
• Willingness to try new strategies.
• Team player and can also manage people and contractors or agency partners to ensure a high quality of care.
• Super organized and able to follow procedures when it comes to things like naming conventions.
• Good marketing background with an understanding of all components of the funnels aside from just the ads.

Benefits

1. Flexibility : Enjoy the freedom to set your own schedule and work from the comfort of your chosen location.

2. Diverse Projects : Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base.

3. Competitive Compensation : Receive competitive rates reflective of your expertise and contributions.

4. Independence : Operate as an independent professional, managing your workload and projects autonomously.

5. Networking Opportunities : Collaborate with diverse teams and clients, fostering valuable connections within your field.

6. Professional Development : Access resources and opportunities to enhance your professional growth and refine your expertise.

7. Work-Life Balance : Maintain a healthy work-life balance by determining your workload and availability.

8. Remote Work Environment : Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice.

9. Potential for Long-Term Collaboration : Opportunities for extended or recurring projects based on successful engagements.

10. Supportive Environment : Benefit from a supportive network that values your unique skills and contributions.