Product Marketing Manager

Embark on a journey with one of Canada's fastest growing companies welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures , the 2022 Report on Business Women Lead Here , Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX .

We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work® . We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today. As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.

Looking for an opportunity to leverage your leadership, strategic planning, and product management skills? We are seeking a Product Marketing Manager , to join our Marketing team at goeasy.

In this role, you will be responsible for our suite of value-add financial wellness products that help our customers improve their financial health.

These products include credit rebuilding tools and a benefits package inclusive of home, auto and other services. You will also take play a key role in supporting and developing a suite of new financial products and services.

You'll lead end-to-end product roadmaps, ensure optimal growth and customer satisfaction, and collaborate with cross-functional teams to implement strategic initiatives.

If you're a natural innovator with strong analytical skills and a passion for driving profitable growth, we invite you to join us in reimagining the future of our portfolio and delivering exceptional value to our customers.

What will you be doing?

• Own the success, design and development of a suite of financial wellness products including credit optimizer, home & auto and future financial products and services.
• Develop and execute the end-to-end product roadmap, focusing on value proposition, product positioning, and go-to-market strategy.
• Monitor and optimize the overall and individual health of the product portfolio for growth, customer satisfaction, and engagement, exceeding P&L targets.
• Drive profitable growth through prioritization of initiatives and optimization, taking ownership and accountability.
• Partner with customer experience to lead and drive customer experience improvements to drive increased value for customers and the P&L including driving relevant customer insights and research assignments
• Responsibility over product P&L including relevant product and pricing decisions
• Lead cross-functional teams to plan, implement, and supervise progress against strategic initiatives and product roadmaps.
• Collaborate with digital, lifecycle, and integrated marketing teams as well as other cross-functional teams including operations, risks, legal and finance to develop strategic marketing initiatives and campaigns.
• Utilize strong analytical skills to inform decisions and strategy using data.

What experience do you have?

• Minimum of 5 years of experience in hands-on product development and management, with a specific focus on ancillary and credit card products
• Demonstrated expertise in verbal and written communication, including strong presentation skills for engaging stakeholders and teams across goeasy.
• Exceptional organizational skills with a proven ability to manage complex projects effectively.
• Clear track record of performance in similar roles, showcasing strong leadership and strategic decision-making.
• Innately innovative and curious, constantly seeking new opportunities and thinking outside the box to drive product innovation.
• Strong analytical skills with a data-driven approach to inform decisions and optimize performance.

Comfortable working in ambiguous situations, managing multiple priorities with an entrepreneurial, creator mindset.

Expertise successfully working with third-party vendors and partners, an expert at relationship management.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week , between our Mississauga and downtown Toronto office.

Internal Applicants : please apply through the link and provide written endorsement from your current manager.