Digital Marketing Mobile Operations Manager

Description

Digital Marketing Mobile Operations Manager

This is a hybrid role with a mix of remote and in-office working.

Role Overview :

As the Mobile Marketing Manager for Fidelity, you will introduce and execute a mobile-marketing strategy to reach customers on a range of various devices and mobile platforms.

You will act as a subject matter expert within the group on all aspects of customer experience as it relates to mobile marketing and introduce mobile-first approaches into wider marketing campaigns.

You are the go-to expert on a broad range of mobile tactics including SMS, mobile analytics, notifications, alerts, mobile wallet and other evolving mobile-first tactics.

This will include leading mobile marketing platform implementations and integrations with other technologies such as CRM, marketing automation and analytics.

What You Will Do :

Own mobile marketing strategy and delivery :

• Plan and deliver strategies for engaging customers and prospects through mobile channels and mobile-first capabilities such as SMS, notifications, alerts, etc.
• Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies
• Build SMS and notification workflows, owning the copywriting process, workflow set-up, compliance sign-off and campaign execution
• Use mobile analytics and data-driven strategies to drive the overall mobile marketing strategy for each customer segment

Create mobile-first customer journeys, experiences and campaigns :

• Create mobile-first customer journey workflows to help customers achieve their goals, complete tasks and to deliver offers
• Collaborate with Marketing Automation and Digital Experience teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns
• Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations
• Own and manage well-documented opt-in processes for SMS / text, geolocation-based engagements, notifications and messages
• Improve each step of the customer lifecycle through mobile tactics and capabilities

Raise the bar for customer engagement on mobile

• Measure and report on the effectiveness of mobile-centric strategies to engage clients and prospects through personalized mobile experiences
• Drive conversions and improved experiences through seamless mobile interactions on web, SMS, mobile wallet, mobile advertising, messaging platforms and search
• Work with key stakeholders to optimize advertising and search efforts for mobile
• Work with key stakeholders to create unique-to-mobile content and ad formats in mobile-first social media and messaging platforms
• Craft distinct experiences to exploit mobile capabilities
• Set appropriate targets and regularly report on effectiveness

What We Are Looking For :

• 4-year university degree, preferably with a focus on marketing
• 3 - 5 years of experience working with mobile marketing technology platforms or workflows (e.g. Salesforce Marketing Cloud SMS, Urban Airship, Localytics, Vibes, Twilio, Waterfall SMS)
• 3 - 5 years' experience creating and leading mobile-first marketing campaigns
• Experience copywriting and building SMS and mobile notification workflows
• Experience using CRM platforms is considered a strong asset (e.g. Salesforce, Hubspot, Microsoft Dynamics, etc.)
• Experience using marketing automation platforms is considered a strong asset (e.g. Marketo, Salesforce Marketing Cloud, Vibes)
• Experience in the investment or financial services industry is considered an asset

The Expertise You Bring :

• A mobile-first mindset and demonstrated leadership in creating bar-raising mobile-first strategies that deliver results
• A deep curiosity and interest in improving customer experience through marketing and mobile marketing technologies and capabilities
• Creative thinking with a passion for growth and performance marketing, especially through mobile-based promotions
• Excellent communication skills, both written and oral, are required
• The ability to multi-task and manage multiple ongoing projects
• Project management, organizational abilities and strong analytical skills essential
• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment

Current work authorization for Canada is required for all openings.