Web & Analytics Coordinator

If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you.

SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates key digital marketing channels.

The Opportunity Reporting to the Manager, Digital Strategy, you will be part of a dynamic, cross-functional team that creates and executes integrated marketing plans.

You will develop and maintain a deep understanding of SAIT programs, stakeholder priorities, prospective student and client needs to identify opportunities for online conversion.

The Web & Analytics Coordinator is a digital-savvy marketer who is experienced in creating positive and frictionless web experiences for target users.

You have an acute eye for detail, an established understanding of best practices in writing for web and search engine optimization, and a natural talent for organizing complex information in a clear and logical way.

Utilizing your analytical perspective, you will ensure digital initiatives are continuously tracked, measured, evaluated, and adapted.

You will report on progress to team members and other stakeholders and provide recommendations for improvement.You enjoy getting into the weeds and building, editing, and auditing websites page-by-page based on data.

You can put on your customer service hat and triage and complete web update requests, demonstrating your exceptional communication skills and ability to cultivate strong relationships with stakeholders across the organization.

Bonus points if you have experience working in proprietary and SaaS CMS platforms, supporting large web properties catering to several different target users.

In ensuring client satisfaction, you show a passion for quality and accuracy. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement.

You are patient when you need to be, and bold when the objectives require it.

The Role

• Curate and continually edit pages and content on SAIT's official websites to ensure information is clear, up-to-date, and accurate.
• Create and / or revise landing pages, site sections and microsites within the CMS in support of marketing campaigns and stakeholder objectives.
• Ensure content and pages utilize best practices in search engine optimization and accessibility.
• Ensure brand consistency and use of SAIT voice across web platforms.
• Work closely with developers to iterate site architecture, design, and functionality to create memorable web experiences for target users.
• Act as a user administrator for the CMS and provide training and support on the platform for internal stakeholders.
• Monitor and provide campaign analytic reports to the team, including recommendations for improvement.
• Work closely with the Insights and Analytics specialist to perform keyword research in support of SEO, and implement recommendations.
• Collaborate with multiple client groups to source and verify content, build copy and creative.
• Ensure project planning includes stakeholder input and considerations.
• Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion.

Qualifications & Experience

• Degree or diploma in business, marketing, web or information management.
• Minimum of 2 years' experience in strategic web marketing and communications.
• Minimum 2 years' experience with digital marketing tactics (SEO) and experience applying them to web content.
• Minimum 2 years' experience creating and implementing strategic information architecture.
• Experience working with proprietary and SaaS CMS platforms is considered an asset.
• Google Analytics, Google Ads and other digital certifications considered an asset.
• Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines.
• Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT's institutional campaigns.
• Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do.
• Working-level skills with the Microsoft Office Suite.

Job classification : INFORMATION OFFICER I - A5067 Salary range : $54,500.00 - $56,493.45 # of positions : 1 Hours Per Week : 36.

25 Posting closing date : 10 / 20 / 2023 About SAIT SAIT is a global leader in applied education. Named one of Alberta's Top Employers, we offer the chance to work with a purpose preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.

Building on our 100+ year history, we're looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences.

Your future starts now at SAIT.Equity, diversity and inclusion (EDI) is essential to achieving SAIT's vision to be a global leader in applied education.

We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and / or people with intersectional identities.

Learn more about EDI at SAIT. At SAIT, we understand that experience comes in many forms. We're dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we're looking for, please consider applying.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.

BEWARE FALSE POSTINGS AND RECRUITING OFFERS SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information.

Please be aware that SAIT will never request sensitive personal information beyond what is required for an application. Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there.

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