Marketing Manager
Marketing Manager
Residential Rental
Property Management
Calgary, AB
$80,000 - $100,000
We’re conducting a search for a Marketing Manager to lead marketing for a residential rental portfolio. You’ll work with leasing and property operations teams to attract prospective renters, support occupancy goals and improve how the business communicates with the market and tenants. This role combines team leadership with hands-on work. You’ll set priorities, manage the budget and coach your team while staying involved in campaign development, messaging and execution.
Marketing Manager Duties & Responsibilities:
- Partner with leasing and operations teams to promote available homes and support property launches and repositioning.
- Build the marketing plan and budget around leasing priorities, seasonal demand and changes in local rental markets.
- Partner with leasing and operations teams to promote available homes and support property launches and repositioning.
- Oversee the website, rental listings, paid search, SEO, social media and email. Use campaign and website data to improve the path from inquiry to lease.
- Maintain a consistent brand across property advertising, digital channels and resident communications. Oversee the creative assets that support this work.
- Develop resident communications and retention campaigns, support community initiatives and guide how the business responds to online feedback.
- Lead and coach an in-house marketing team. Set clear priorities, give feedback and help team members develop their skills.
- Report on qualified leasing inquiries, cost per lead, conversion and campaign return. Use the results to guide where the team spends its time and budget.
Marketing Manager Qualifications
- At least five years of progressive marketing experience, including at least two years leading or supervising others.
- Experience planning and delivering digital campaigns, managing budgets and reporting on performance.
- Working knowledge of paid search, SEO, social media, content, marketing automation and analytics.
- Strong writing and project management skills, with the ability to manage several campaigns and contribute directly to the work.
- A degree or diploma in marketing, communications, business, public relations or a related field.
- Experience in residential property management, real estate, hospitality or another business with multiple locations is an asset.
Marketing Manager Similar Job Titles:
Marketing Coordinator
Senior Marketing Coordinator
Senior Marketing Manager
Interested?
Apply below
Only applicants with the legal right to work in Canada can be considered for this opportunity.
We thank all those who express interest in this opportunity however only those short-listed we be contacted.