B2B Content Strategist and Creator

Location: London, ON (Hybrid or On Site)Reports to: CEO & Chief Creative OfficerType: Full timeSalary Range: $70,000 – $90,000

If you love blending creativity with performance, and you get energy from turning complex work into clear, compelling proof, you will thrive at tbk.

We build work that performs: strategy, websites, marketing, and software that make businesses run better. Your job is to spot the story inside that work, capture it while it is happening, and ship content that earns trust and drives action.

This is not a role for someone who just wants to “make content.”This is a role for someone who wants their work to perform.

This seat is built for someone who wants ownership, access, and a portfolio they are proud to put their name on.

• You get a front-row seat to real delivery. You will work directly with leadership, strategists, and developers.
• You get autonomy with trust. You will build the content engine, not wait for assignments.
• You get variety. tbk first, then select clients. Different industries, different channels, same standard: outcomes.
• You get to level up fast. If you love translating technical complexity into CEO-level clarity, you will sharpen quickly here.
• You get visible work. Your content is market-facing proof. When it ships, it matters.

The Mission

Build a content engine that turns real work into market-facing proof, across tbk and select clients. Proof that earns trust, starts conversations, grows lists, and supports lead generation.

In your first 60 to 90 days, you will:

• Establish a consistent weekly publishing rhythm across the right channels (tbk first, then select clients).
• Publish 6 case studies that clearly explain the business problem, solution, and results.
• Launch a simple lead-capture funnel (landing page + email sequence + thank you flow).
• Ship email on a reliable cadence (newsletter and nurture).
• Build lightweight systems that increase consistency and reduce friction.

Over time, success looks like:

• Strong content quality with clear performance signals, improved reach, better engagement, more replies, more list growth, and more inbound conversations.
• A proof library that makes it easy for the right-fit accounts to trust tbk quickly.

1) Proof library that sells

You will build a library of proof that makes complex work easy to understand and easy to trust.

• Deep-dive case studies and proof points that go beyond “we launched a site.”
• Clear business storytelling from technical delivery (strategy, web, marketing, software).
• Interview-led discovery that pulls out the stakes, decisions, constraints, and outcomes.

2) Multi-channel content creation that performs (tbk and select clients)

You will ship content with purpose, and you will know what each piece is meant to do.

• Content calendars, writing, production, and publishing across channels that fit the audience and goal.
• Channels may include LinkedIn, Instagram, short-form video platforms, blogs, websites, and sales enablement.Strong hooks, structure, and packaging that earn attention and drive measurable response.

3) Email that drives action

You will own email performance, not just email output.

• Newsletters, nurture sequences, and basic automations tied to offers and lead magnets.
• Comfort in an ESP or CRM email tool (HubSpot, Mailchimp, ActiveCampaign, Klaviyo, or similar).
• Writing that earns opens, holds attention, and moves readers toward a next step.

4) Video production for organic growth

You must be proficient in shooting and editing video, but the real requirement is performance. You are not here to make videos. You are here to make videos that grow.

• Capture interviews, b-roll, and on-site footage at tbk and client locations with a clear plan for what the content needs to accomplish.
• Edit short-form content engineered for retention and organic lift, using hooks, pacing, story structure, captions, and clean audio.
• Track what is working and iterate so reach, engagement, and follower growth improve over time.

5) Light paid and lead gen support

You will partner with our digital team to turn proof into conversion assets.

• Support high-intent ad creative, landing-page messaging, and ABM assets.

We care about momentum and lift. Examples of what “good” looks like here:

• Consistent weekly shipping with ease.
• Content that earns replies, saves, shares, and real conversations.
• Video that improves retention and reach through iteration, not luck.
• Email that supports offers and moves people forward.
• A proof library that makes sales easier and reduces the “explain tax.”
• An outcome owner. You think in results and momentum, not task lists.
• A B2B translator. You can interview a developer about an integration and turn it into CEO-level clarity.
• A strong writer and editor. Clean quality, strong judgment, and you can make complex work simple.
• A confident content producer. You can plan, shoot, and edit video without hand-holding.
• Organized and consistent. You like building systems that make content easy to ship every week.
• Curious and improving. You test, learn, iterate, and you enjoy getting better.
• You want tasks handed to you and approval for every move.
• You avoid metrics, iteration, or performance conversations.
• You only want to write, or only want to shoot video, without owning the outcome.
• You prefer “more content” over “better content that performs.
• 3+ years in content marketing, copywriting, or digital strategy (agency or B2B experience preferred).
• Video: proven ability to shoot and edit short-form video that drives organic growth (portfolio required).
• Email: newsletter and sequence experience (portfolio or examples required).
• CMS comfort (Webflow, WordPress, or similar) and design basics (Canva or Adobe).
• Valid driver’s license and reliable vehicle. Local travel to client sites is part of the role.

LinkedIn Campaign Manager, basic analytics fluency (GA4 and platform metrics), landing page build experience.

If you answer No to two or more of these, this role is probably not the right fit.

Must-haves

• B2B: Have you created content for a B2B company or B2B audience (not just consumer)? Yes / No
• Case studies: Have you written at least 2 case studies that clearly explain problem, solution, and results? Yes / No
• Interview skill: Are you comfortable interviewing technical or subject-matter experts and turning it into clear business storytelling? Yes / No
• Email: Have you written a newsletter and at least one nurture sequence (3+ emails) inside an ESP or CRM tool? Yes / No
• Video (shoot): Have you personally shot short-form video (interviews, b-roll) with clean audio and usable lighting? Yes / No
• Video (edit): Have you personally edited short-form video end-to-end for publishing (captions, pacing, hooks, audio polish)? Yes / No
• Performance mindset: Do you regularly review content performance (retention, saves/shares, replies, CTR, conversions) and iterate based on what you learn? Yes / No
• Consistency: Have you owned a weekly publishing cadence for at least 8 consecutive weeks? Yes / No
• Hybrid/local: Are you able to work in a hybrid or on-site rhythm in London, ON and travel locally to client sites? Yes / No
• Portfolio ready: Can you share 2+ short-form videos you shot and edited, plus writing samples (case study, email, landing page, blog, or social)? Yes / No

Please send:

• Resume or LinkedIn profile
• 2 to 3 writing samples (case study, email, landing page, blog, or social)
• 2+ short-form videos you shot and edited
• A short note (bullet form is great): one piece of content you shipped that drove real results, what the result was, and what you did to make it work

If it looks like a fit, we will move quickly:

• Short intro conversation
• Practical exercise (small, real-world, outcome-focused)
• Final conversation with leadership

Apply Now

Melissa McInerney
CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers.”

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.