Director of Marketing

Responsibilities

• You create and proactively manage the customer journey.
• You develop and lead the execution of programs that help customers find Kangaroo, and develop them into valuable, lifetime customers.
• You travel the customer journey to ensure that Kangaroo is designed to optimize their ordering experience and lifetime value.
• At Kangaroo, you will make a big impact.
• You will increase Kangaroo’s customer count and revenue.
• You will provide key input to the Product Development team to make the customer journey easy and enjoyable.
• You will propose where marketing resources will be utilized to achieve the best outcome.

Things you'll love doing

• Analyzing data and moving fast to use it.
• Collaborating with the Kangaroo team to make all aspects of the customer experience easy and enjoyable.
• Embracing a metrics-driven approach to tracking, assessing, optimizing, and interpreting results.
• Establishing targets and being relentless about achieving them.
• Impacting the pipeline of customers : acquire, convert, retain; win their heart.
• Learning from the customer data platform (which of course, you have helped to define and implement).
• Leveraging Digital Marketing, SEO, and web analytics.
• Reviewing campaign outcomes to draw insights and make them even more effective the next time.
• Scaling and growing fast.
• Staying on top of the latest trends (e.g., what are Google and Apple up to?).
• Thinking about customers, what makes them tick, and what makes them order from Kangaroo.
• Utilizing growth-hacking tactics to drive continuous new customer acquisition.

Things we'll love about you

• You are aggressive with your goals and enjoy holding yourself accountable to achieve them.
• You are an expert at tracking, analyzing, and interpreting relevant pipeline metrics.
• You are always focused on connecting marketing efforts to business results, specifically growth and revenue.
• You have worked with fast-paced marketing teams before and know how to empower a team to own and execute initiatives.
• You have mastery over marketing tools and know how to extract data to make better decisions.
• You are experienced with owning and managing all elements of the marketing tech stack, from digital ad platforms to marketing automation to analytics tools.
• You are crisp, articulate, and can share relevant, concise narratives with leadership and peer teams.
• You have strong project management skills and possess superb attention to detail.
• You are energetic, results-oriented, positive, and generally a good person to work with.

Awesome work environment at a young company with a huge vision at the beginning of a growth curve in local market delivery.

Friendly, energetic culture. An incredible team committed to working together, having fun, and doing what it takes to make dreams come true.

Opportunity to be an early-stage member of the next great Nova Scotia success story. Flexibility to work from home when you need, and you’ll love our head-office location in beautiful downtown Halifax, seconds from the harbour with loads of activities, restaurants, and services.

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