About This Opportunity
In this role, you will develop, implement, and execute growth strategies and beverage solutions in collaboration with a national retail and Food Service On-Premise (FSOP) customer portfolio across Canada.
You will be responsible for driving value, increasing beverage sales, and enhancing store profitability throughout Canadian outlets.
Additionally, you will oversee and nurture relationships with customer marketing teams, brands, strategic partnerships, regional and local assets, and internal and external stakeholders.
You will also be accountable for orchestrating customer programs year-round while managing retail and FSOP channels and digital marketing initiatives.
Responsibilities
- Lead customer growth and own a portfolio of customers
- Lead the implementation and execution of the overall strategy for Canada in collaboration with Customer and Commercial teams
- Lead total beverage strategy in Canada and execution per subchannel in collaboration with Sales Leadership, Commercial, and Brand Partners
- Own customer’s long-term planning process and build annual marketing calendar
- Leverage and scale insights to educate and influence customer and build compelling selling stories
- Steward value of Coca Cola Canada Bottling Ltd marketing strategies
- Influence and leverage internal tools and resources to support customer strategy (e.g. via channel, assets, brand)
- Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans, utilizing data-driven consumer insights.
- Create occasion-based strategies and partnership marketing programs grounded in consumer insights, tailored to meet both Coca-Cola and trade partners' needs.
- Collaborate with various internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs aligned with consumer targeting and customer strategies.
- Manage marketing budgets, ensuring efficient allocation of resources and strong return on investment for all marketing activities.
- Strategize, develop, and execute channel and customer promotions / programs that leverage brand concepts and consumer insights to boost consumer preference and customer engagement.
- Conduct customer business assessments and identify value opportunities.
- Act as a marketing generalist, overseeing consumer insights, industry trends, innovation, consumer initiatives, and media leadership within the defined customer portfolio.
- Execute consumer and customer programs related to Coca-Cola properties (e.g., Olympics, World Cup) to meet brand and business objectives.
- Prepare comprehensive reports and presentations, effectively communicating research findings, consumer insights, and actionable recommendations.
- Develop marketing materials (e.g., point of sale, sales support materials, implementation guides) to facilitate effective communication of promotions.
- Craft creative briefs that clearly outline communication objectives and success criteria, guiding agency work and creative development.
- Collaborate with business development teams to identify and present new customer business opportunities.
- 25% travel
Qualifications
- 8+ Years experience, preferably in marketing in fast-moving consumer packaged goods (FMCPG) industry or agency
- Strong leadership skills and influencing ability
- Demonstrated experience in digital marketing, particularly within the CPG industry
- Experience in marketing materials development is an asset (including knowledge of marketing materials production processes, not limited to briefing, creative review, and production management)
- Intermediate to Advanced MS PowerPoint, Word and Excel skills
- Retail and Food Service On-Premise (FSOP) experience is an asset
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